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Information Drivers Limited
16 Captain Cook Close
Chalfont St. Giles
Buckinghamshire
HP8 4DS
Tel: 01494 871 342
Email
View map
16 Captain Cook Close
Chalfont St. Giles
Buckinghamshire
HP8 4DS
Tel: 01494 871 342
View map
Created by Jon Davey
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Which customer segments are highly profitable?
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Have you ever wondered which customer segments perform best? Strangely comparatively few organisations actually know the answer. It's as if they are happy to market to all customers without regard to their value.
Where does one start? Customers who buy regularly may be cherry picking your best offers - do you get all their potential business? Customers who haven't shopped for a while could be more profitable than those that purchased recently. And just because a order value is high doesn't mean that profitability is good! In a challenging market you need to maintain an edge over the competition. You can be sure they are keeping a close eye on your customers and your marketing! A good CRM (Customer Relationship Management) or customer sales system will contain the data you need to really understand your customer segments. Segments are developed by analysing buying trends and or customer demographics. Together they provide a picture of all your customers which in turn focuses marketing investments on the most profitable customers. Smart businesses focus on profitable business, that's probably you. If you'd like to maintain that competitive edge by all means do contact david.willis@information-drivers.com or call David Willis directly on: 01494 871 342.
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