| Information Drivers Giving you the customer insight to sell more |
| Home |
| Products & Services |
| Clients |
| About Us |
| Contact details |
| News |
Information Drivers Limited
16 Captain Cook Close
Chalfont St. Giles
Buckinghamshire
HP8 4DS
Tel: 01494 871 342
Email
View map
16 Captain Cook Close
Chalfont St. Giles
Buckinghamshire
HP8 4DS
Tel: 01494 871 342
View map
Created by Jon Davey
|
Not using corporate data should probably be an offence
|
Businesses sit on huge volumes of customer data: enquiries, financial transactions and service records, but what are they doing with that data? Yes, they report on service level agreements and measuring financial performance, but what is produced that challenges or changes business?
Often time is spent producing reports that have little actual impact on business. They might show that one department performed better than another or product (a) sold more than product (b). So what? How is that information going to change the business condition? Yes, organisations who measure business performance are more likely to be successful than those that don't, but could that data be better applied? The message here is measure business performance, but not for its own sake, deliver information that will direct business improvement. As with all information, the devil is invariably in the detail. Did some departments receive more training, how did the incentive program perform, was staff morale higher or lower in some teams? What are the competitive pressures on those products, are some new and others out of date and how were they promoted? The answers to these questions (and far more) can have a marked impact and without this information, wrong decisions could easily be made. What is the effect of a poor decision? Unfortunately many businesses lacked sufficient early warnings and the results have been catastrophic. Corporate data is your marketing and business intelligence and it is your early warning system! The good news is that we live in a digital age and almost everything is measurable. So there are no excuses, not using corporate data should probably / certainly be an offence. You choose? It is not a matter of simply producing reports, I'm advocating investigation into why business is running the way it is. Why does a department perform better than another or why has a product sold more. Most importantly, what are your customers doing? Why are they changing their purchasing habits? What is the impact of that change? The common theme throughout is using corporate data, using it to understand what works, what doesn't, what is changing and most importantly why, why, why! The impact of using corporate data is as huge as the data volumes available, not using it just seems like a crime. Would information that improves your business be useful? If that is a yes, do contact david.willis@information-drivers.com or call David Willis directly on: 01494 871 342. |
|
|