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HOME >> News >> Awarded project by Chartered Institute of Purchasing & Supply
Awarded project by Chartered Institute of Purchasing & Supply
The Chartered Institute of Purchasing & Supply promotes and develops high standards of professional skill, ability and integrity among all those engaged in purchasing and supply chain management. CIPS assists individuals, organisations and the profession as a whole in the UK and across the globe.
www.cips.org
MarketGEM awarded project by The Chartered Institute of Purchasing & Supply. In support of the Institutes strategic plan, they needed to increase their understanding of membership and customers. MarketGEM was chosen for its approach; comprehensive data analysis, market research and data fusion to combine the results and gain knowledge and insight.
MarketGEM is helping CIPS improve understanding of membership and customers in the UK and beyond, the results:
Better association with organisations
Greater involvement with leaders of the organisations – CPO, Head of Procurement, etc
Growth of UK membership
Greater concentration on membership renewal
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