| Information Drivers Giving you the customer insight to sell more |
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Created by Jon Davey
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It's amazing how organisations use their data!
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In today's business climate, those companies best prepared to thrive will be those that take advantage of the possibilities to collect and analyse internal and external data to improve their decision-making, financial management and customer service.
Below you will find some of our recent news. | 2 October 2009 Have you ever wondered which customer segments perform best? Strangely comparatively few organisations actually know the answer. What can be done to market more profitably? more | 26 March 2009 Businesses sit on huge volumes of customer data: enquiries, financial transactions and service records, but what are they doing with that data? Yes, they report on service level agreements and measuring financial performance, but what is produced that challenges or changes business? more | 11 March 2009 It is understood that selling to existing customers is more cost effective than pitching for new business. Supermarkets and companies such as Amazon capitalise on this principal. But how would your business benefit? more | 16 February 2009 Have you ever wondered about your clients perception of your organisation? What is the value of your products? How well were your services received? It's best practice to understand their value to your business. But what does your business look like from your clients point of view? This article explains how this may be achieved and an approach for mplementation more | 6 February 2009 Hardly a week goes by without another high street name filing for administration. Fortunately some rather than closing become subject to merger and acquisition negotiations. What are the information needs for a successful merger or acquisition? What data due diligence is required to underwrite the deal? more | 26 January 2009 When speaking about data, I often refer to supermarkets and on-line retailers. They know when and what you purchased and value this information. So how could this be applied to your business? more | 19 December 2008 No doubt you are probably planning your marketing strategy for 2009. If not quite yet, may be your considering the information you will need. Here are a few thoughts to help you formulate your ideas. more | 5 December 2008 Does it come as a surprise that businesses run into difficulties when they don't sell enough of what customers want? Probably not, but it's sad to see in the news that two major retailers failed. With 20:20 hindsight, could they have seen this coming? Probably, but what about other businesses? Not just retailers, but those who sell a range of products and services. How well informed are they about their customer purchasing habits? more |
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