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Turning data into information
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David Willis established Information Drivers as an independent consultancy in 1998 to specialise in data analysis, data strategy, systems and technologies that exploit data.
David is a data exploitation and business intelligence specialist with a strong background as a data warehouse consultant.
Known by colleagues and customers as "the data man", he unlocks the potential of business data, delivers actionable information, reduces marketing inefficiencies and increases sales success.
In short - David helps organisations turn data into information to do business smarter.
- 20+ years UK and International IT experience
- Data warehouse architecture, design and ETL
- Business Intelligence / OLAP design and implementation
- Contact & campaign management
- Customer scoring, profiling and segmentation
- Trainer for design and implementation
- A technical expert with a thorough understanding of marketing and sales issues
Would you or your organisation benefit from more insightful and actionable information? Contact me for a free and informative discussion - details here!
Latest News
 Awarded project by Chartered Institute of Purchasing & Supply
MarketGEM awarded project by Chartered Institute of Purchasing & Supply. In support of the Institutes strategic plan, they needed to increase their understanding of membership and customers. MarketGEM was chosen for its approach; comprehensive data analysis, market research and data fusion to combine the results and gain knowledge and insight.
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