Focal Point Advertising
16 Murrell Green Business Park
Hook
Hampshire
RG27 9GR
Tel: 01256 767837
Fax: 01256 767778
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Build a relationship with your bank manager
Having been in business for 21 years, I do understand the importance of building relationships and it is paramount to success in any venture.

Firstly build a relationship with your bank manager – before you need them. It is no good trying to build a relationship when you need money, as if you have not taken the time to build one before, then it is too late. While you are building a relationship, send regular reports to your bank about your business, your plans, and how your business is going. Always do what you say you are going to do. Don’t bounce cheques, run your business in a totally professional manner.

Please do not look at your bank as the supplier and you as the customer. Don’t fall into the trap f thinking or saying “I am the customer, they will do what I want”. Totally wrong. You need them probably more than they need you. They will help you but it is all about a two way relationship. Don’t think they should always be the ones taking you to lunch or paying for you to play golf. It is very much give and take.

The same rule applies to those businesses who supply your business. You may be paying them money but it does not mean you should not take them to lunch sometimes. I have a great relationships with all my customers and my suppliers and I treat them all the same and with the same respect. One particular supplier treats me regularly, and I treated him and his father to lunch and a football match recently. He told me it was the first time he had ever been treated by a customer. How storng do you think our relationship is after this. How many favours do you think he will do for me if ever I need them? I don’t just do it for these reasons. Business is all about building strong relationships with everybody. Very simple, but amazing how few people understand how simple and how effective this is.




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