Google’s Panda eyes are getting a little darker |
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It would appear Google’s Panda algorithm could ironically be marking the end of its dominance and the start of its downward evolutionary process to extinction, like many who enjoyed global online marketing dominance that have gone before.
Arrogance comes before a fall and from what I have read, from the BBC, Mike Magee and the Guardian to offer just three examples, careful not to over egg this contextual pudding ;) It would seem that changes in the algorithm, to try and ensure their chosen quality sites fly higher than others aggregating a ton of data, is having a mixed up impact on those who have spent years chasing the Google SEO dragon. Obviously, if a significant change is made, there are going to be winners and losers with the latter being a little miffed at the extra effort they’ll need to put in to get all their pages back up the rankings. But there is an argument that says your energy should be spent giving your readers what they are looking for, real value, so they return to your website again and again to find out more. Building up a reputation for quality, like the BBC, will ensure that 80% will return for more when researching the next thing that gets in their head. Google has been ruling the roost for a few years now and perhaps the times they are a changing? Jon Davey Social Media Director 01753 852904 |
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