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Email marketing consulting
LiaiseOnline were pioneers of email marketing in the UK back on 2001. Let us share our knowledge with you... 01753 852904 |
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Strategic Product Levitation
Business Lead Generation
Email Marketing Consultancy
Customer Testimonials
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email marketing consulting
LiaiseOnline have been involved with email marketing since 2001 when we despatched our first campaign to a few hundred people and obtained a 50% opening rate!
Those were the days. No marketing departments were interested as it required balls to try something new and so any marketing manager worth his salt would avoid the potential consequences of trying something new!
Today every marketing department has had the thumbs up from the MD to his Marketing Director, back down the line to them, so they are all at it and the noise is overwhelming, some sending out emails daily on the build up to an event or product launch. The logic, to keep the event fresh in the mind of the potential visitor and try and ensure they visit on the day of the event knowing that a million other things could get in the way.
You can take this but the chances are it will have a minor impact.
The best approach is to combine the email campaign with telemarketing support. This way you can always connect with the individual once the event is over to determine what they liked, disliked and more importantly, find out what they need today. You can then point them in the direction of those that can help and the loop is closed. The business need is addressed and the supplier has been sent a new lead by a trusted source. Soon everyone will want to be part of your gang!
If you would appreciate help with your email marketing campaigns then please contact LiaiseOnline on 01753 852904 for more information.
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