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INTERNATIONAL MARKETING - Eastern Europe
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Joint event CIM and Institute of Export
Thursday 7th December 2006, Wokingham Council 6:00pm – 7:00pm Informal networking & buffet 7:00pm – 7:30pm CASE STUDY: The practical aspects of British companies establishing and developing business in Poland. Nigel Adams, Synopsis: This case study provides information on the practical aspects of British companies establishing and developing business in Poland. It is based on the author’s experience, assisting and working with British companies to establish businesses which have developed successfully in Poland. We will look at Beck & Pollitzer Engineering Ltd’s expansion into Poland, as the company’s management have agreed that this case study can be published. After providing some background information about Beck & Pollitzer Engineering Ltd, the following will be presented: ■ Why the company decided to enter the Polish market. ■ How the company established operations in Poland. ■ The results of the company’s activities in Poland. Brief information will then be given about other two companies’ that have considered establishing in Poland. Some of the other factors encountered when establishing businesses in Poland will then be presented and compared with UK. 7:30pm – 8:10pm Marketing in Bulgaria and Romania BULGARIA: John Davie – Vector Management Consultants ROMANIA; Brian Stables – Profex Associates Ltd. 8:10pm – 8:30pm Brains Trust & Discussion Forum with speakers and other experts 8:30pm - close Informal networking Location CONFERENCE ROOM 1, Wokingham District Council Shute End, Wokingham, Berkshire RG40 1BN ample parking . Open to non-member Cost IOEx & CIM members £10 (Students £5) non members £12 Contact Nick Clark on 0118 973 7338 |
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