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Business Lead Generation
LiaiseOnline Limited
1 Clewer Hill Road
Windsor
Berkshire
SL4 4BU
Tel: 01753 852904
Email
View map
LiaiseOnline Limited
1 Clewer Hill Road
Windsor
Berkshire
SL4 4BU
Tel: 01753 852904
View map
Created by
Jon Davey
Social Media Director
01753 852904
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Australian Wool Innovation captures Chinese market
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Australian Wool Innovation uses online marketing to capture Chinese market
When Australian Wool Innovation decided to launch its biggest marketing campaign in China for over 10 years, it naturally turned to online marketing as the most cost-effective, results-driven method of marketing. Online strategies will allow the organisation to target online communities with its brand stories, which include that of Woolmark. Australian Wool Innovation's Chairman, Brian van Rooyen, said that using online marketing boosts the campaign's potential: it could now reach more than 15 million people. He described the decision to use online marketing as both a creative and a cost-based one, saying, "This is an example of how AWI can use dynamic and creative marketing techniques at a comparatively low cost in order to promote wool in key markets." Online marketing has vast potential and is infinitely more creative and flexible than many more traditional offline techniques. For example, in this campaign Australian Wool Innovation will use the skills of a celebrated Chinese fashion blogger to capture younger markets. The campaign began at the end of October and Australian Wool Innovation say the drive is already far exceeding its targets for online visits, or hits. How could online marketing boost your visibility, credibility and sales? There's only one way to find out! Have a look at your use of online marketing today and ask yourself, how could it be working harder on your behalf? Then call 01753 852904
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