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Created by
Jon Davey
Social Media Director
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sales lead generation
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Sales lead generation is where it all begins. You need someone to be on your wavelength before you download your pitch or they are going to be bathed in a shower of TLAs. And as they wave their hands in front of their face to protect themselves from your diatribe you’ll recognise that perhaps you should be talking about the weather!
When I was a lad, just out of rehab, sorry I mean Poly and exploring the many career options laid out in front of me- bouncer, barman or cold calling? I found that I really enjoyed rattling on someone’s door, saying hello, “What a lovely evening” and asking if they were aware that the government would pay towards them getting their loft insulated. Well this was the North East who, by the way, have recently celebrated their 1000th huge wedge from Gordon and the European fund... ( which we all know is really funded by us here in the South and do we get a thank you card! ) Anyway, this led me to a “proper job” with Nestle and my passion was introducing new business. And how did I find those new accounts? Did someone pass me a pile of sales leads and say, there you are Jon, now if you could just go and close 1 in 5 we’ll be happy campers? No they didn’t, I had to use an old fashioned technique called “my initiative”. It’s a technique that seems to be getting lost in time as Europe develops new rules about not being allowed to think for yourself unless you’ve filled in a form in triplicate or had it signed off by health and safety! Sales lead generation is about rattling on doors and saying hello. Finding out what pain someone has and then matching your solution to their pain and causing relief in the form of a solution followed by a little more pain in the form of an invoice! But they do say no pain, no gain !! Sales lead generation in that form takes time and there is no substitute for experience. We can help fast track sales lead generation by enabling people to find you when they are searching for what you have to offer. We do this through the creation of promotional micro sites which are fuelled by our comprehensive online marketing suite and a dash of strategic product levitation! If you know what you need then simply complete our sales lead generation form. If you prefer to chat, then please call 01753 852904 today. Thank you. |
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