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Business in Berkshire
Business to Business marketing Berkshire |
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New Product Launches
Good morning Berkshire,
I tell you this bug is really starting to get on my nerves. Saw the doctor yesterday and have had no choice, after three weeks, to take a course of antibiotics. I reckon it’s costing me at least £1000 week through lack of communication. I’m cancelling appointments and not making more until I’m in full working order.
If you are waiting for a call from me, SORRY for the delay, I will call you as soon as I am able.
All this quiet time has one great advantage it is enabling me to do some analysis of what’s cooking and what’s not. We tried some affiliate links for November on our Onthisday website. 20,000 pages viewed, 80,000 ad impressions, 50 people clicked and 1 person purchased. This result was anticipated from previous experience but that was 4 years ago! I wondered if people had got more active since they were more common place but obviously they are still irritating to view. This is the main reason you don’t see adverts all over the home page of BinB and this trial has reconfirmed our position.
Next week we’ll be launching:
• Our first contextual links competition. This will have a few fun prizes and we’ll be looking for you to add links to content on Business in Berkshire from your other sites, blogs, social networks.
• A third level of Membership, GOLD SPL - Strategic Product Levitation. We have trialled this with a few of our accounts and it is working very effectively. The key to an account's success is its commitment to the cause, not for the faint hearted or quick buck merchants, it’s a long term game and is the future of search engine marketing.
• And our Business School in a Box. When BinB first started we were heavily involved in running business seminars and events for the FSB. In recent years our focus has been on helping others to promote their events. In 2008 we will be running our own monthly events, commencing in February, and helping our members gain maximum exposure for their products and services.
Enjoy today’s newsletter and keep your fingers crossed that my voice returns asap!
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