|
Business in Berkshire
Business to Business marketing Berkshire |
|
|
|
|
|
|
SEO with Business in Berkshire
Jon Davey spoke about the role Business in Berkshire plays in effective SEO at the inaugural Apprentice event this week. Addressing the attendees at the Arches Club, he ran through the essentials of optimisation and demonstrating just how a Business in Berkshire account can help businesses achieve amazing results online.
Most people, when faced with a business ‘pain’ that needs fixing, will reach for their computers rather than the Yellow Pages (or similar), Jon explained. Today, most of us will use a search engine to find what we’re looking for, and Google is certainly the most popular option. Indeed 47% of internet searches pass through Google’s search engine.
Of those people using the internet to seek out information, 60% do not venture beyond the first page of results. Only 10% persevere beyond the 3rd page. If you’re in business, the message is clear: you need to be appearing on the first page of results thrown up by the search engines in order to stand the best chance of attracting customers.
How does a Business in Berkshire account help achieve this? The BinB website enjoys phenomenal search engine results: it contains all the right ingredients the major search engines look for. The content is relevant and changes frequently, the page layout is presentable – as is the newsletter format. It appeals to the readers AND to the search engines.
Simply put, publishing regular content within your account is like having your own slice of the Business in Berkshire search engine success. As an example, Jon shared a story about the time he published a short article about the wedding of Charles and Camilla on the site. A couple of days later, a Google search for ‘Charles and Camilla wedding photos’ brought Business in Berkshire up in 3rd place on the list of results. And trailing behind at 4th place? : ‘Hello’ magazine…
www.businessinberkshire.co.uk
|
|
