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PRINT DIRECTORY USAGE IS ON THE UP
Proven independent usage
According to the highly respected Market Research Company BMRB, between 2003 and 2005 print directory usage has grown by 17 million referrals to 228 million referrals a month. BMRB acknowledge Thomson Directories print directory usage has increased by 11 million referrals representing two thirds of the overall growth in usage during this period.
The question is why?
Thomson Directories believe this growth in usage is a direct result of two key factors. Firstly due to the success of recent TV advertising campaigns that have achieved significant cut through and importantly have prompted people to choose the Thomson Local as their preferred source for classified business listings, whilst secondly developing a print product that truly ‘goes further than you think’. For example the new Localplus section gives a huge range of ideas for days out, places to go and how to spend your spare time whether you enjoy outdoor activities such as paint-balling or pampering yourself at a spa or health club.
High product usage means satisfied customers
As you’d expect with such strong and sustained directory usage many of our advertisers continue to generate significant numbers of sales leads through the print directory as well as through our online business finder ThomsonLocal.com. Advertising in the Thomson Local means a business can communicate information on their products and services into every home and workplace 365 days a year and unlike searching online you don’t need to take the time to log on. The variety of businesses choosing to advertise with us continues to evolve and our print product continues to change to reflect this. Our users can still find numbers for local tradesman and emergency services but they can now also find insurance guides, restaurant guides and a raft of lifestyle orientated businesses within the local area and beyond.
Should you be interested in promoting your business to 650,000 adults across Berkshire in our print directory and/or our online Business Finder call the Thomson Directories Customer Services Team on 01252 – 555 555 or go to www.thomsondirectories.com for more information.
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