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Understanding on the biggest tool in the box
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LiaiseOnline is looking to play a bigger game in 2009. We’ve just launched our new Business Lead Generation format which will drive business leads our way; it already is!
We’re lining up meetings for our Promotional Micro Sites and working with our partners to provide added value services such as design and copy writing. With the enhanced projects there will be more strategic client needs to address and obviously we’ll point them in the direction of those that appreciate what we have to offer. Making a football analogy, our portfolio of services can get your online message into the Premiership, the astuteness of our micro site owners to train and hone their skills enables them to command a “European spot”. In January 2009 a total of nearly 20,000 search strings were used by individuals who found a page on Business in Berkshire. 17 phrases had more than 20 people search them, 287 had 5 or more searches, 1,410 had 2 or more. With 10,960 individuals keying in a single, unique search string into their chosen search engine and finding a page on BinB. Analyse your own website stats and you’ll see a similar picture, one that is repeated through life, the 80/20 rule, where 80% of the activity is produced by 20% of those at the party! And 20% of the customers spend 80% of what is available to spend. Our BinB Microsites are receiving 15% of the audience of our Promotional Micro Sites, giving fuel to this theory and ensuring 80% of our energy is focussed on our business lead generation promotional micro sites. This morning I’m in Newbury unlocking my potential on one of a bunch of training days I’ll be taking myself on in 2009, sharpening my understanding on the biggest tool in the box... ME! |
