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Small businesses can benefit from email marketing too |
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A US firm says that any business, no matter how big or small, can reap the benefits of email marketing.
It has developed a new program that it says is for "the rest of us", or those companies who are not necessarily tech savvy. Even offline businesses and others that may assume that email marketing isn't for them often find they can attract customers using email and internet methods. The new package from Elite Email Marketing guides those wary of using email through simple, step-by-step guides to end up with a professional product. "Email marketing is a very powerful and cost-effective tool, but it can often be quite complicated, especially for people who are new to internet marketing," said Robert Burko, president and chief executive of Elite Email Marketing. "Even if you're just starting a business and you have a tiny marketing budget, you can still have full access to a world-class effective email marketing program," he added.
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