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Online Marketing Management

At Business in Berkshire we preach a no nonsense approach to online marketing management. At the end of the day the most successful search engine will be the one that finds the best results for the person doing the search. If the users come back again and again, then the chances are the search engine has it right. Today we’re all obsessed with Google. With over 40% share of the search market and online marketing manager needs to make it happy. On a localised level, if a community website addresses the needs of it’s users, then it’s reasonable to assume that it’s members will search the community first, then go off to alternatives i.e. Google. As the search engines begin to protect their pay per click revenue streams and switch focus on corporate agendas rather than consumer needs, which I forecast will happen. Then the community sites that present information in a user friendly way, changing focus within itself depending on the user’s needs, will be the ones that lead the future. With kids requiring some fast action, right here, right now or the more mature user preferring a more leisurely format. Users control the internet, not those with the flashiest widgets today and may all those involved not forget that. They change with the seasons, literally! And to ensure they stick around you need to change with them, not try and lead. This afternoon I was reading a post for an online marketing manager on e-consultancy. They were looking for sources of contacts. I offered up our services (LiaiseOnline / Business in Berkshire) as a means of accessing potential. Some of our readers being in the online marketing space and our quality content being attractive to the search engines, ensuring relevant pages pop up when key word searches are done. I thought, let’s give this a try and post an article entitled online marketing managment in different locations and see which produces the best online marketing results. I will post this article on e-consultancy.com, Ecademy.com, BusinessinBerkshire.co.uk and LiaiseOnline.co.uk and let’s see what happens. If you’re reading this and want to join in, post the story to your website, add your url and send us the url at onlinemarketingmanager@liaiseonline.com, to the first page you read with this content, and we’ll add your link to those below. I had an image handy. Antony created it the other day for a DirectNews story about a presentation in Liverpool… didn’t work for me in respect to BinB so didn’t publish but figured we could use the picture for this story… waste not, want not! Will the search engines keep the page at the top, move it down gently or simply kick it out of play as we’re not a recruitment company. Hopefully it will sense we are an online community and entitled to run with such a subject line. Anyway, we’ll monitor the engines and the pages and see when it first appears and what goes on. We’ll launch it all this evening and show the results below day by day: Sunday 28th May, 9:00pm Click on the names below and you will be taken to the actual page. BusinessinBerkshire.co.uk LiaiseOnline.com e-consultancy.com (submitted 9:45am Monday 29th May) ecademy.com Latest Check at 21:00am Wednesday 7th June e-consultancy.com are leading the way... 2nd of 475m on Google! 2nd of 8.7m on MSN LiaiseOnline.co.uk is pulling it's wait... 19th on MSN Did you know that, in round numbers, 60% of people don't go past page 1 of a search and if you are found, in the natural search, on these pages you are considered an expert in your field by 40% of those searching. You didn't, well you should read this... www.iprospect.com/media/press2006_04_11.htm Related stories: Royal Ascot Local Business Offer

In this section: Zeroing in on Waste - RE3 Flood risk, can your business afford it? How to Reduce Your Carbon Footprint West Berkshire doubles its Recycling ability Slough gets tough on business waste Small firms are scared to discipline staff Creating energy is a breeze Waste Electrical and Electronic Equipment regulations The UK Carbon Footprint Project Ecobuild Setting Up Your Personal Office Space Kick Start the New Year Eye Strain Hangovers cost business £790 million Secret bank data sold to the highest bidder Keep Emails Short Diluted beer in cans? Need Help with… This, That , or The Other? First Page SEO Results KISS - Keep it Simple Stupid A 5th Birthday present for everyone from Business in Berkshire! Calling all Innovators - February is Innovation Month Business in Berkshire Newsletters Grab the Top Spot How BinB Helped Microsoft Raise £8000 for the NSPCC Online Marketing Magic SEASONAL GREETINGS First Group and Business in Berkshire: Proud Sponsors of RBWM Awards Business in Berkshire Goes Daily Google Loves Business in Berkshire’s 'Unique Christmas Present' Christmas Special Features Update Your Profile on Business in Berkshire Come and Join Us – Get YOUR Message Out There Business in Berkshire Special Features Hottest News in Town Calling Budding Entrepreneurial Students Small Firms Not Taking Advantage of Networking Andy Palmer – Star Salesman! Business in Berkshire and First Group Sponsor Award Business in Berkshire – Stand 180 at B2B Thames Valley Is Your Business Missing the Target? The Importance of Proofreading New Technology: an SME Manager’s Guide to the Next 12 Months HSBC World Match Play Championship with Tiger Woods Business in Berkshire August PDF B2B Thames Valley Exhibitors Calling All Berkshire Explorers Search Engine Optimisation Resellers UK Business Networks Calling UK Business Networks Calling NEW Business Networks Optimising Your Website - AND Getting The Balance Right Business In....? Achieving Commercial Success with Business in Berkshire Online Marketing Management Tell us what you think of Business in Berkshire Change is as good as a rest! Small businesses can benefit from email marketing too Bank targets top Berkshire business women Video search growth bodes well for viral ads Companies still not serious about SEM Royal Ascot Local Business Offer Perfect Gift for the World Cup Online marketing reaches record popularity Business In Berkshire Pricing England v Germany 2006 Customer Testimonials Word of Mouth Marketing Barclays Trading Places Awards Client Testimonials Berkshire Knights BITE SIZE Business in Berkshire Building Your Own Business Happy Birthday to Business in Berkshire RSS News Feeds Brand New Customers Only Sales People Wanted Looking back on 2005 Thank You Opt-in Newsletters… Our added value… Building Your Business in the Real World! Christmas email greetings cards The FT.com follows Business in Berkshire Signed England Shirt to highest bidder! Yomping the Nation hits Berkshire Edwina Currie spices up IIB conference Our readership goes over 2700 at Working Together exhibition last Friday Winning IIB Competiton Entry BBC BIG Challenge Xmas Comes Early to Stoke Park Club Win Exhibition Space in Reading Online Marketing Suite for Berkshire No Bull Super Summer Special Offer Berkshire healthcare gets top rating Making the Most of Opportunities The Spice Is Right… Have More Fun While You Sell Summer Networking on the River Thames Not Just Berkshire - What is Your Passion?

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Jon Davey is a Social Media Director based in Windsor, Berkshire UK. These short videos aim to both educate those interested on how to boost their social media profile, both online and offline, while at the same time helping Jon's own profile by being indexed rapidly by the search engines and YouTube. Social Media is made up of two words ... social & ... you've got it media ! This means that it is not just about online marketing, offline is key as well. Your goal should perhaps be to recognised online by your industry and locally offline. Please review one or two of the videos below, score them on You Tube and add your comments ... it all helps ... they are in reverse order of popularity when last checked inorder to help the lesser clicked!! Thank you and enjoy ...

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