Welcome to 2006… at this time of year it makes sense to reflect back on the previous year’s hopes and aspirations and to take stock.
Did you achieve that sales target you set yourself… what did you do well… what not so well… how can you try to do things better this year…
We’re currently appraising our performance in 2005 and looking towards to 2006… we’ll be bringing you our Business Plan for 2006 over the next few weeks.
To kick things off it makes sense to look back on the stats for 2006 so here goes:
• We despatched 106 emails during 2005.
• The average opening rate is 39.7%... the national average is around 27%.
• 24.5% of those that open our emails clicked through for more information!
• Since we moved the server in the summer we have sent out 35 emails
• These generated over 10,600 click throughs… that’s over 300 clicks per email!!
• And our website has seen a steady increase in visitors
• October saw 21,190 visitors to 114,116 pages
• November had 23,479 visitors to 128,776 pages
• Sleepy December 22,840 visitors to 114,889 pages
And here are all the most popular newsletter links since the summer… view today’s email in full to see the bigger picture!
www.businessinberkshire.co.uk/040106.htm
Thank you for reading our newsletters and we hope you soon decide to opt for one of our memberships, allowing you to get your news out to not only our 3000 business readers but also those searching the internet… who knows what will happen if the right energy is sent out!