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Building Your Business in the Real World! |
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When we started BusinessinBerkshire.co.uk it was a reaction to a need we had and recognised in those around us. All businesses need to get their message out to others who may be able to utilise their products or services… clever stuff!
Making a profit… what’s all that about? We have created a great media and both our website and newsletter are working very well. More business people are signing up each week to our newsletter and we are adding 1 or 2 Crusader accounts per week. 2006 is looking good… The reality is that as you grow your costs increase… crazy but true! This year we have employed a top designer with great talent and understanding of not just what we want but also what we need! We buy in news feeds which are proving very popular with our readers. These initiatives and more obviously impact on our bottom line… this needs to be addressed in real time… Not everyone understands the concept of paying £50 per month for a Crusader account and having your events & articles published in the appropriate newsletter. This is becoming clearer to business people as the internet plays an ever more important role in business development. But everyone does understand spot advertising, paying for a space on a page. We considered creating advertising spots down the right hand side of each newsletter to cover the costs of our designer and the news feeds. Our own campaign would be around "If you enjoy our newsletter and would like to see us go from strength to strength then pick your spot!!" Last Wednesday's newsletter on Nov 30, 2005 was late going out at 12:08 PM GMT. It was sent to 2788 individuals and has currently been opened by 867 people with 180 clicking on 27 links a total of 329 times… that’s 31% opening with 21% click through. November saw 23,479 visitors to 128,776 pages. Up 11% on October! The five spots available would be priced: • The top spot £75 • The next 2 spots £50 • And the bottom 2, £25 All prices would be plus VAT. Hang on a minute... just had another great idea! Do you really want adverts all over your Business in Berkshire newsletter??? The way it works now is great because of the lack of direct advertising, the clear white space and images that bring life to the content... would you want to loose that? I think not... how about this... Create a campaigner level which is the Crusader plus the clients own email marketing campaign... we utilise BinB content and so add value for all concerned... excellent idea Jon, let's go give it a bash... Want to know more? Give us a call 01753 852904. or read Hugh's interpretation when I ran it past him...
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