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Made in Berkshire |
Hovering around on social business networks will probably get you nothing more than arm ache ... you need to be at the party, engaged with other businesses by saying I'm here and I have things to say about my specialism that you might find interesting ... TALK TO ME ... The best way you can do that is to join Business in Berkshire as our news is used by Google alerts and indexed immediately ... do you want to be flying in on the latest wave, when people are interested and searching for news ... or would you rather wait until tomorrow when it's yesterday's news? At a recent online marketing conference I heard a speaker from Microsoft talking about how people operate online and she showed: • 0-3% of people are creators • 3-10% of those who join in contribute • 10-20% are opportunists, just waiting to pounce! • And a massive 80% are what they call Lurkers, just hanging around When we first developed our BinB website to allow others to join in I found it very disappointing that many would just sit back and watch while a few would engage. And the amount of energy I put in to try and encourage others to participate was massive! We didn’t have the stats to benchmark our efforts and balance our expectations with the reality that is shown above. Now we understand the bigger picture we are refocusing the energy of BinB in 2010 around consultants and businesses that are ready to be more proactive online. We only want to work with those who appreciate there is no such thing as a free lunch and you need to get engaged and proactive to be successful online! We have been through the whole of our database and chopped away all the accounts that were not contributing, rather like pruning roses!! Our BinB micro sites average just under 1000 visitors per year... and the 80 websites that sit under their owndomainname.co.uk have an average of over 20,000 visitors per year! That's the difference between a BinB and an SEO Micro Site, you decide! |
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