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Europe Leads the Way with Permission-Based Emailing |
Europe is beating the US in terms of the proportion of permission-based emails reaching their recipients' inboxes.
European internet service providers (ISP) and email service providers (ESP) beat their Trans-Atlantic rivals with a gross deliverability rate of 94 per cent during the first quarter of 2006, according to a survey by Lyris Technologies. US firms, on the other hand, saw their gross deliverability rate fall six per cent to 86 per cent. Gross delivery rate measures the proportion of emails reaching either the inboxes or bulk mail folders of the intended recipients. Marketing Vox reports that US firms performed even worse in terms of inbox delivery, with just 82 per cent. European companies scored an inbox delivery rate of 94 per cent. The research also found that some major email account types are still incorrectly filtering out many emails. Microsoft's Hotmail and Google's Gmail accounts continued to record high 'false-positive filtering', with Gmail filtering 44 per cent of emails during the first quarter of 2006. Hotmail filtered 23.4 per cent in the same period, up from 15.7 per cent in 2006. |
