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Newbury's speed-trap makes further strides online
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Web Analytics firm speed-trap has signed a strategic partnership agreement with online marketing firm KMP Associates.
The deal will allow KMP to offer speed-trap's analytic tool Prophet to its clients, which provides details on how consumers find their way through and use websites, as well as standard statistics and business information.
"Incorporating speed-trap's Prophet into the solutions KMP Associates provides to its customers means they will be able to see and thus better understand their users online behaviour", claimed Bill Brindle, chairman and CEO of Newbury-based speed-trap.
Jon Keefe, managing director of KMP, said that the deal would increase the effectiveness and profitability of its offerings to clients, allowing it to continually monitor visitor usage on the website.
He said: "speed-trap's Prophet enables us to provide our clients with totally real and accurate user statistics and state-of-the-art usability metrics."
KMP offers a number of online services to clients, including brand management, content management systems, interactive marketing and web design solutions.
In addition to the deal with KMP, speed-trap currently provides services to the Yorkshire Building Society and the London Business School, among others.
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