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Moviemakers raise the curtain on viral advertising
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Large Hollywood studios are beginning to see the benefits of viral advertising for their movies.
Digital marketing has long been used by companies to market forthcoming releases, but now it is viral ads that seem to be drawing attention.
The studio Universal has just launched a viral campaign for the DVD release of their children's film Nanny McPhee, starring Emma Thompson.
The viral ad has been developed by New Media Maze, who were behind campaigns for other releases such as the Russell Crowe film, A Beautiful Mind.
Viral campaigns aim to create an engaging element in order to appeal to consumers and prompt them to email the ad to their friends.
The latest viral ad is no different. It contains an 'uglifier', with which users can edit pictures of their family and friends in order to make them as ugly as Nanny McFee from the movie.
The campaign for A Beautiful Mind prompted users to take a code-cracking test to see if they had a mind as good as John Forbes Nash Jr - the mathematician whose life the film was based on.
Why not uglify your friends? Visit www.uglifier.com
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