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Top 10 pointers to beat the recession |
Brian Smith of Escalator Marketing based in Ascot, one of the brains behind the launch of Airmiles, share his Top 10 pointers to beat the recession.
1. Don’t make any decisions unless and until you have both ascertained and clarified that your decision is based on actual and verifiable facts. 2. You must be clear that what you are giving your customers is what they want and not what you think they want. 3. You need to scrutinise your market for growth. In doing so, you need to approach your search with resolute determination. After all, your competitors may not be as dedicated as you to win through by adopting forensic techniques. 4. Make sure you know who your competitors are then examine thoroughly how they go about selling their businesses. Once you have identified their weaknesses you can steal the market from them. You will then have no need to cut back your marketing drive but rather approach your prospects with greater force and determination. After all, others will quite probably be putting all their previous marketing plans on ice! Whereas, you will be increasing yours in the full knowledge that you will be growing your business at the time your competitors are slowing theirs down. 5. Get your business talked about by doing or suggesting something which is newsworthy enough for the local press to get excited about. This is free publicity and worth it’s weight in gold. 6. Exchange deals with suppliers. Get your regular suppliers for your business to agree to contra-deals and then agree to acknowledge each other’s worth through your normal publicity channels. Perhaps your service can help someone else to increase their sales and vice versa. 7. Get your website to work even harder for you by creating multimedia presentations showing how your product or service works. This enables you to highlight your USP’s in an operational and therefore much more believable manner. Remember, that during periods of difficult growth your potential customers are looking for essential products and services only. 8. Apart from doing everything you can to keep your present clients, don’t forget that past clients helped you get where you are. They already know you and so won’t be taking a risk in using you again. Furthermore, it is ten times easier to win back business than it is to find new clients! 9. Increase your present Networking drive. The more networking groups you attend the more people you’ll meet who have probably not met you before. There are many networking groups who only ask for the cost of a lunch or breakfast. Also, look out for web-based organisations which can help spread your message. 10. Above all, keep optimistic. Optimism is contagious. Now that’s a virus worth multiplying so if you’re the company spreading it, businesses will want to do business with you! Brian Smith - 01344 621825 
www.businessinascot.co.uk www.royalascottipster.co.uk |
