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Business Adrenalin
110 Dukes Ride
Crowthorne
Berkshire
RG45 6DY
Tel: 0845 094 2296
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WHAT IS COACHING?
Coaching is an intentional relationship between two or more people that facilitates shifts in the thinking, behavior and performance of the individual. Coaching enables the individual to be in a position to grow and achieve goals that they consider important. Coaching is an interactive process that expands an individual's effectiveness at both career and life-skills and allows them to identify obstacles that can hinder them from moving forward and attaining their goals.

If you were to observe a coaching session over a period of time, you would see that it is a series of conversations between the Coach and client, moving along a predictable process through identifiable steps. The steps are: establish focus, promote discovery, determine action plan, establish next steps, and follow-up. Coaches ask questions and listen; they explore, challenge, encourage, probe, suggest, facilitate, focus, and stimulate.

Coaching is:

• Centered on the individual's needs and wants

• Enabling the individual to reach his/her goals

• Short term and specific

• Done in person or on the phone.

In practice, coaching is a series of conversations between two people; one intent on making progress in some area of career and life, the other a skilled and empathetic person. The goal of coaching is to help the individual move from where they are to where they want to be.




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