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Business Adrenalin
110 Dukes Ride
Crowthorne
Berkshire
RG45 6DY
Tel: 0845 094 2296
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TWO WAYS TO GET BETTER
Linda Richardson in her excellent book Sales Coaching writes: “There are two ways to get better: work harder and/or change. Coaching is about how to change by doing things differently. Every organization and person has blind spots. The power of coaching lies in turning those blind spots into perspective.”

Business Coach’s coach by looking at what the business person is doing now to determine what to change to make tomorrow better. As Richardson says: “There are two ways to get better: work harder and/or change.” Most business people are already working as hard as they know how; it’s how they’re working that is causing them the problem, not how much they’re working. That means change is needed. She goes on to say, “Coaching is about how to change by doing things differently.” The implication here is that those who are doing what they’re doing today can become better if they do things differently. That is a key principle of coaching.

Richardson’s statement: “Every organization and person has blind spots” is so true. Business Coaches use coaching as a way to get business owners to see their blind spots and change.




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Jon Davey

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