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Production Company finds Kindred Spirit in Business Support

Business Link is encouraging local enterprises to take advantage of its FREE Small Business Review to get a fresh perspective from external experts on how their company is running and how best to add value going forward.

Maidenhead-based production company, Kindred Productions, is one business that is already reaping the rewards of its Review.

Originally started in Watford in 1992, the business moved to Berkshire in 1997, offering a range of corporate and broadcast programmes to names including Sainsbury’s and AT&T.

In January 2007, co-owner and producer Glenn Pearce contacted Business Link with a view to getting an external perspective on the business and advice on changes they could make to ensure it could be run more efficiently and profitably.

A few days later Kindred Productions was visited by a Business Link adviser who carried out an in-depth review of the company including three hours on the premises talking to Glenn and his business partner.

“It was like a visit to the psychotherapist,” says Glenn. “ We were asked searching questions about how we run our business and where we see it going, covering subjects that we hadn’t even considered before. The adviser really shone a light on a range of issues around our company that we had almost put to one side and encouraged us to talk about how we were going to address them.”

“The Review report we received after the visit has been vital in terms of moving forward. It highlighted that, while we get a lot of good business through word of mouth, we need to be more aggressive in identifying new contacts. We’re acting on this already, for example we have shortlisted a number of web designers to refresh our website content, and we will be relaunching it within the next two months.”

Free Small Business Reviews are available to Berkshire-based businesses that have been trading for two years or more. Business Link can only engage with the business owner, partner or director to carry out a Review. For more information go to www.businesslinkberkshire.co.uk/businessreview or call on 0845 600 9 006.

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