The Five ‘P’s of Excellence
Richard White of Pro Excellence is a self-confessed ‘accidental salesperson’ who once found himself in a position where he was required to ‘sell’, without having had a sales background. Focusing on clarity, inspiration, and confidence, Richard believes anyone can become an effective salesperson given the right tools.     more

Need Advice About International Business?
At the recent Business in Berkshire Apprentice event in Reading, Terry Enga of UK Trade & Investment gave attendees some insight into the kind of help available for businesses wishing to export their goods or services.     more

Saving Lives - Thames Valley & Chiltern Air Ambulance
The yellow Bölkow 105 helicopter is based at RAF Benson and answers lifesaving 999 calls. Covering the Thames Valley area including Berkshire, Buckinghamshire, Oxfordshire and some parts of Northamptonshire, the Thames Valley & Chiltern Air Ambulance carries lifesaving equipment and highly-trained crew to areas that would otherwise be inaccessible.     more

Mary Flavelle – Why Networking Pays Off in the End
Upon leaving school Mary wrote to the BBC in Belfast for a job as a receptionist, Mary’s reply was ‘thank you for your interest in this company I regret to inform you we only employ men’. You learn from knock backs, and this was the first of many. Today, Mary has a weekly spot on BBC Radio Berkshire: “it has taken many years but I got there”, she said.     more

SEO with Business in Berkshire
Jon Davey spoke about the role Business in Berkshire plays in effective SEO at the inaugural Apprentice event this week. Addressing the attendees at the Arches Club, he ran through the essentials of optimisation and demonstrating just how a Business in Berkshire account can help businesses achieve amazing results online.     more

Hannah Lewis – Fish in Custard
Hannah Lewis, of Fish in Custard, spoke yesterday of the benefits she has enjoyed since becoming the first ever Business in Berkshire ‘Apprentice’. The experience has opened up numerous opportunities to develop her skills and expand her business.     more

Apprentice Event Sparks Fundraising Idea
Penny Clover of Berkshire Community Foundation was inspired to suggest an exciting fundraising and networking idea at the Business in Berkshire ‘Apprentice’ event on Monday.     more

PR Tips from Berkshire Life Editor Tessa Harris
Tessa Harris, editor of Berkshire Life magazine, gave attendees of Business in Berkshire’s ‘Apprentice’ event some valuable advice about generating their own PR. Speaking at the St George’s Day event, she offered tips on how to seek out publications that may offer free editorial space for your business.     more