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Improving your pitch |
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An elevator pitch (so-called because it can be delivered in the same amount of time you would spend in an elevator with someone) is a short, punchy overview about your product, service or project. The pitch is perhaps the most important part of any sales communication: after all, first impressions count.
Aorta Sales will show you that a pitch shouldn’t be a unique selling proposition: it should be a unique buying proposition. In other words, don’t sell what you think you’ve got. Sell what your clients are looking for. Why exactly would a client buy your product or service? What would trigger their need and what would prompt them to buy? The answers to these questions will be different to a pitch about the qualities and USP of your product or service. We will equip you with the skills to put together a unique buying proposition, so that you improve your pitch. |
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