Alice Designs - The Trials and Tribulations of the E-Newsletter

It’s Monday morning and there are tonnes of emails waiting for you in your in-box. Apart from spam, how many are routine stuff? How many contain information you have been waiting for? And how many of them are e-newsletters?

What do you actually do with your e-newsletters? Do you read every one that plops into your in-box? Do you acknowledge any of them? Did you subscribe to all of them? Sure, some are regular and are worth reading, but if you are overloaded with work, do you spend time reading (or even scanning) them there and then?

If you don’t, what do you do with them? Do they get marked or put elsewhere to read later? Do you actually read all of them eventually before the next issue? Do you block out your diary to read those e-mails you’ve put aside for later? Or do you delete them in exasperation?

Let’s say you have either read them immediately or remembered to find time later to read them. What do you do then? Do you print them out? Do you send them on to someone else? Do you file them? Do you absorb or note their contents? Do you click on the links? Or do they just get deleted without a moment’s thought for the amount of work that has gone into creating them?

And a final thought: do you think all these e-newsletters are fulfilling their purpose? If so, what is it, and how does it affect you? Do you think it could be made better?

To be continued...

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