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Bus advertising for Apple retailer |
Focal Point have been conducting campaigns for Albion – an Apple retailer – to promote the opening of their new stores. Albion recently opened a new store in Woking and a number of buses were used to promote the opening of the new store. The Guildford Arriva depot was the closest Bus garage and so a number of buses were selected from this depot. Bus advertising is effectively a mobile billboard and are able to target a wide area thus encouraging business from wide afield than just the local community. The client expressed their satisfaction with the campaign and believe that the advertising contributed to the success of the launch day. Albion have said they will look at this and other forms of outdoor to help promote the opening of other new stores and have already planned a similar campaign for the launch of their Crawley store. Contact Richard Knight Focal Point Advertising Tel 01256 767837 Mobile 07798 632173 |
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