Good
morning <Name>
Welcome to our first newsletter in our revised format for 2007.
Each day's newsletter will have it's own header so you can distinguish between
the content.
One of the formatting rules for email newsletters is that
they should contain at least 30% text. We prefer a 50/50 approach as it's
easier on the grey matter and can be appraised easily with a metaphoric
glance!
So, as well as looking sharper, the way this email is
constructed, with less code, means it is more attractive to the ISP "bouncers"
it has to go past on its way to your email box. That's the theory. We need you
to keep an eye on things and let us know if our news is not getting
through.
We will start with an introduction from yours truly. To the
right we have the short cut links to today's stories. Then three promotional
spots in a row. The left spot features this month's focus. Each month we'll
have a different focus. January is charity, February innovation and March will
focus on networking. The second spot will be taken by a sponsor, and the third
will be a call to action for next month's focus.
Enjoy today's media
& communications email!
Jon Davey
01753 852904
|
|
|
 |
| January Focus
- Charity |
Charity is the focus for this months
newsletter.
With the start of each new year it's a great time to reflect and
be grateful for what we have. Charity allows us to give a little something back
and our chosen cause for January is Thames Hospicecares
Sunflower Slimathon. Please give generously. And for those
who need an incentive to give, we have on. 10 lucky businesses |
|
 |
|
|
| Newsletter
Sponsor |
LiaiseOnline have produced Business in
Berkshire for the last 6 years and each year it has progressed steadily along
life's highway!
In fact, some of our members say we are one in a million. In
fact, with inflation, we are now 1 in 1,000,000,000 for Members
News.
If you don't believe us, just ask Google. |
|
|
|
|
| February -
Innovation |
For next month our focus will be on
Innovation. We will have an article per day around the theme of innovation. If
you have a story to tell, talk to Hannah on 01189 661178. Innovation
Showcase |
|
|
|
|
Good
Telemarketing Works
Are you selling to other businesses? Do you need a constant
stream of sales leads? Then telemarketing might be the answer for you. Five
times the response of direct mail and email shots Telemarketing is expensive on
a cost per contact basis because of the labour costs involved. However, money
is a relative commodity, isn't it? Telemarketing is expensive when compared to
direct mail, for example, yet it is also extraordinarily effective.
This
is because it is a live medium, where objections can be dealt with,
appointments made and decisions reached - just as in a face-to-face selling
situation. But this is achieved without the time involved in travelling,
training and experience which is required to become an effective salesperson.
This may explain why it can typically generate five times the sales/results
produced by a direct mail shot.
Good Telemarketing Works
Aorta Sales
– an Holistic Approach to Sales
For any company, sales are the essential life blood of the
business. Maidenhead-based Aorta Sales has an holistic approach to sales
effectiveness, whatever the issues your company may be facing. By taking a full
view of the whole sales spectrum, and applying a pragmatic and practical
approach, they provide specific, tailored, ‘joined-up’ solutions to
optimise your sales performance and profitability.
Aorta Sales provides
an homogeneous framework in which all aspects of sales assistance and support
can be provided, delivered through the experiences and pedigree of direct and
associated companies. MD John Bycroft brought together several existing
sales-related organisations to create the company (for example, the recruitment
division was founded in 2001).
Aorta Sales – an Holistic Approach to
Sales
Companies Fail
to Keep Tabs on Direct Mail
Over half of companies are unaware of the volume
of direct mail they send to clients and consumers, research has shown.
A
global investigation commissioned by Experian subsidiary QAS has revealed that
over 54 per cent of companies do not keep a track of volume, while 88 per cent
do not understand the financial implications of returned mail.
Group
managing director Harry Meikle warned that companies were losing money as a
result of poor data management.
Companies Fail to Keep Tabs on Direct
Mail
Recycled Materials Provide Fancy Box Packaging
The London Fancy Box Company Ltd are specialists
in packaging solutions for a wide range of products which include CDs / DVDs,
drinks, and beauty products. Box-style packaging offers amazing scope for
design and the company’s work can be found all around the world. In
keeping with today’s ‘green’ awareness, London Fancy Box Co. are
champions of recycling with as much as 80% of their packaging utilising
recycled materials.
As the name implies, The London Fancy Box Co. Ltd
provide fancy boxes – rigid boxes made from recycled board. But
that’s not all. Take a browse through the company’s website and
you’ll see examples of tins, composites, slipcases, clamshells, folding
cartons, DVD packs, and more. The firm focus on several specific market
segments: Entertainment, Beauty, Publishing, Imaging Media, Premium Drinks, and
Luxury Gifts.
Recycled Materials Provide Fancy Box
Packaging
Join the
World’s Largest Pillow Fight
This week the largest pillow fight in the World takes place
in Safa Park, Dubai. The event is scheduled for Thursday 1st February and aims
to break the previous Guinness world record as well as raise money for
Foresight – a charity dedicated to fighting blindness. Here’s how you
can join in online…
Join the World’s Largest Pillow
Fight
The 10
Commandments of Effective Marketing
So what is marketing all about? Marketing is everything you
do to promote yourself and your business. From the way your team dress to the
colour of your shop or even what you put on the office walls.
Without
an aggressive marketing campaign for your website, it is just one of EIGHT
BILLION listed on the internet. Without an aggressive marketing effort, your
shop, or restaurant, had better have a location next to Tesco’s and hope
to catch their overflow.
How do you stand out from the
crowd?
There are ten golden rules (Commandments!) for your marketing
efforts. Keep these in mind and you are well on your way to creating an
effective marketing machine. Remember there is only one way to score the
effectiveness of your marketing efforts – SALES!
The 10 Commandments of Effective
Marketing
Marketing
Collateral Team Up with Twist Media
Marketing Collateral have just expanded our
portfolio even further by teaming up with Twist Media, specialists in rich
media, Flash content, and presentations for CD ROM and the web. Marketing
Collateral have just expanded our portfolio even further by teaming up with
Twist Media, specialists in Rich media, Flash content, and presentations for CD
ROM and the web.
Marketing Collateral Team Up with Twist
Media
Mindset for
Success
TOMORROW EVENING - Fifth in a Series of
FREE Monthly Workshops
Open to artists in the creative industries
sector residing in Berkshire looking to significantly increase their
income.
So, whether your creative area is innovative working with
technology, film, new media, design/visual arts or performing arts if you want
to grow your business come and find out how we can help.
To register
for your FREE place – contact Bobbi Johal, Community Business Advisor,
Enterprise Link, Slough Borough Council on
01753 476614
Mindset for Success
Virus Warning:
Beware ‘Invitation’ Emails
Internet Security specialists McAfee have issued a warning
for all computer users to be aware of over the next few days. There is a new
virus currently doing the rounds that could potentially destroy the whole
hard-drive (C:/) of your computer.
The virus was discovered by McAfee
on Monday, and as yet there is no repair for this kind of virus.
Do
not open any message with an attached file called "Invitation"
Virus Warning: Beware ‘Invitation’
Emails
Personalised
Aprons
Personalised Aprons Personalised gifts make great
unique presents. Why not give someone a practical but personal present.
We can personalise your apron with, high quality, embroidery.
Use your company logo, your name, choose from a set of stock slogans or
invent one and make it really personal. One off orders are no problem.
Personalised Aprons
|
|
|
| Online
Marketing Magic |
Our New Year promotional offer is
aimed at marketing companies looking to add value to their existing portfolio
of clients. Clients who are looking for something a little different to try
during 2007.
Ideally, something that is proven to work!
LiaiseOnline Limited has been involved in online marketing for 7 years and so
we thought we’d add a little online marketing magic to our New Year
promotion!
Seven years creating email marketing campaigns, five
producing our online newsletter, Business in Berkshire, combined with three
years content management leads to one magical online marketing solution! (I
feel a song coming on!!) |
| Online Marketing Magic |
|
|
|
BinB has now gone daily… and to
keep our customers happy and hungry for more we have launched: |
| Offer of the Day |
| BinB members only are
able to include one super special "offer of the day" per month for their goods
or services, which will feature in one of our daily newsletters, giving the
readers just 24 hours to respond to claim the super special deal. |
|
|
|
For those who would like a taster of
what Business in Berkshire has to offer, our SPECIAL FEATURE option works well
for a one-off promotion or event which we will promote for up to six
weeks…
£180 + Vat members
£240 + Vat Non members
- Our journalist will conduct a short phone
interview (around 20 minutes) to gather the material to write your story.
- He or she will then write up your article -
usually around 300 words.
- Our designer will create an A4 size PDF
document incorporating graphics and the text of your article.
- Your article and PDF will be added to the
appropriates webspace on Business in Berkshire. Your article may appear in
multiple areas if appropriate.
- Your article will be featured in our regular
weekly PR newsletter as well as our daily newsletters which target specific
feature groups. If your article focuses on an event, exhibition, meeting,
training course, or seminar it will also be featured in our weekly 'Events'
newsletter.
- The PDF version of your article will be
available for readers - and you - to download from our website. Print out as
many copies as you like to distribute to your customers and prospects - or send
it out as an email to your contacts. You can even use it as a poster.
Business in Berkshire Special Features |
|
|
|
| Grab the Top
Spot |
Currently the top news spot on our
homepage is devoted to our latest slice of Business in Berkshire news. But with
over 57,000 site visitors enjoying one of the 200,000 pages they visited during
December 2006, we’ve decided it’s time we offered this prime position
to you – a great opportunity to put your business in the
spotlight.
Business in Berkshire had over 50,000 visitors per month
through the last 3 months of 2006, a figure that’s been growing steadily.
So it really makes sense for us to offer the prime spot on our homepage for
sponsorship – it’s on the top right of the page, the ideal place to
grab every reader’s attention.
Grab the Top Spot |
|
|
|
|
The next 10
businesses can WIN!
Save 50% on your Business in Berkshire promotion and help
Thames Hospicecare at the same time.
For one off promotions we
generally charge £180 + Vat.
I have put myself forward to help
Thames Hospicecare with their Sunflower Slimathon and am looking to raise at
least £1,000 personally. A few people have stepped forward and donated
£20 but I want to speed up the process.
The next 10
businesses that step forward to run an advert can have them at half price.
Not only that there will be no VAT to pay!
The next 10 business can WIN! |
|
|
Thank you for
reading our communications and sticking around for more
This month we've had nearly 70,000 visitors to our little bit of
England!
If you have a story that you would like us to publish then
please make contact.
Jon Davey
Editor
01753 852904
www.liaiseonline.co.uk
Producers of
www.businessinberkshire.co.uk |
|
LiaiseOnline
Limited, 1 Clewer Hill Road Windsor, Berkshire SL4 4BU
Tel: 01753
852904
Company no 4625218 registered in England and Wales.
Registered
office: Claremont House, Alma Road, Windsor SL4 3EZ.
Vat registration no.
697 8409 64
'BusinessinBerkshire.co.uk' is a trading name of LiaiseOnline
Limited. |
|
|
| Account
Management |
If you have a Business
in Berkshire account. Please login via the main website home page.
User
Name:
You should have your password... if not you can request it via the
login.
Keep changing / adding your information and Google will keep
coming back to see what you have to say... do nothing and that's what will
happen! |
| Log on
here |
| Help
Document |
|
|
|
|
