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| Welcome to
Business in Berkshire |
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| Good Morning
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Friday, POETS day for those in sales. A
time to ponder one's navel and consider your options. Should you spend the
weekend writing up that report or should you spend it relaxing in the
rain forests?
Might I suggest that you do something
completely different. This will clear you head and enable you to write that
report in 20 minutes on Monday morning with clarity. I suggest you buy some
top quality snow gear from Mini Moonsailors and prepare for
snow. It tried again this morning. How great was it to have some proper snow,
not seen that in 10 years down south! Did you make a snow ball... if not, why
not?
Alternatively you can wander off into a
virtual world. It's amazing how these worlds are taking
off. People buy tower blocks and rent them to other business people...
virtually... and these sites are making proper money. On the
online gaming side of things, they are enjoying the
adverts, makes it more real! I guess it's great to have the MD of Adcorp pinned
down by your Apache helicopter and shoot his bum off!
Business in Berkshire is looking for
those online gamers amongst you to step forward and join in our online gaming
world. Connect with us today. onlinegaming@businessinberkshire.co.uk.
We're also pulling a team together for the
pancake race. If you want to join in, say count me in,
pancakes@businessinberkshire.co.uk . It's in aid of Thames Hospicecare, for
which you may recall I am losing a few pounds in the
sunflower slimathon. Currently only 4 people have stepped
up to sponsor so I have decided to charge for appointments. If people want to
come and see me, it will cost £20. You pay online via the
justgiving link, you can promote your business as Hazel has
done, I asked her to add her url so that others can follow. This also goes for
those looking for me to do them a favour, dig deep and pay your way.
Ray has joined in, he's doing a charity
gig of his own, riding up
the pyramids in Egypt... he's off to find his mummy!! He
needs some parental advice, concerned for his daughter and the younger
generation being influenced by
"no marks" on TV shows. I reckon they should bring back
national service, then they'd appreciate life. I reflect sometimes and wish
that I'd done national service, but then I probably wouldn't be able to help
out with the slimathon now, I'd be too skinny!
That's enough from me for today... I'll
just finish off by saying that once you've got your sponsors in place for your
virtual world, you then need to
get your logo embroidered onto your shirt and there's only
one man for that job, Mr Quinn.
Enjoy the weekend! |
| Regards, |
Jon
Davey
Business in Berkshire
"Building Business in Berkshire"
01753
852904 |
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15% Discount on Kids Winter
Clothes
With colder weather upon us, it’s the perfect time
to pick up some winter warmers for your children. We’re giving Business in
Berkshire readers a 15% discount on our range of cold weather clothes for kids
from 0-10 years. That includes fantastic fleeces, tops, leggings, jeans, and
trousers from Brightbots. And the ingenious 3 in 1 jacket from Regatta: it's a
fleece, it's a lightweight waterproof jacket, or it can be both! We're also
doing some great deals on our range of Dare2Be skiwear. |
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A Second Life in a Virtual
World
Back in the early 1990s, author Neal Stephenson coined the
term ‘metaverse’ for his sci-fi novel Snow Crash. It represented
Stephenson’s vision of how a virtual reality-based Internet might evolve
in early 21st century. In the book, inhabitants of a virtual world can create
an online persona and live out their fantasies in a virtual environment.
Today’s new breed of ‘virtual world’ websites have brought this
concept to life. |
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TGRF boss predicts Jade Goody
fiasco in August 06
TGRF boss Ray Fensome writes a regular
column for Lightload Lifestyle magazine and in the August 2006 issue warned of
the danger of making stars of un-educated, un-talented people like Jade
Goody.
Ray wrote at the time "The girl has been made a celebrity and
I'm not blaming her for taking advantage of the situation, but to put somebody
who in essence is famous for being illiterate in all our magazines and
newspapers is outrageous. This is sending out all the wrong messages to our
children" He then goes on to say "It is up to magazine editors and TV producers
etc. to stop using these people and focus on talented and intelligent kids" If
only they had listened!!!. |
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Bigger and Batter - Windsor and
Eton Pancake Challenge 2007
It's time to flex those wrists and
whizz up eggsactly the right combination of flipping skills and fancy footwork
- and take to the streets of Windsor and Eton for "second helpings" in the wake
of last year's successful pancake challenge.
The traditional race to
the finish promises to be even bigger and ‘batter’ this year hoping
to at least treble last year's tally of 12 teams taking part in the age-old
Shrove Tuesday activity.
The Windsor and Eton Town Partnership is this
week once again tossing down the seasonal challenge to local businesses and
organisations to demonstrate their flour power and beat their rivals to the
coveted place on the winners rostrum on Tuesday February 20th. All proceeds
from the race will go towards Thames HospiceCare and the Windsor and Eton
Christmas Lights Appeal. |
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IGA Expand Ad Platform to
Support Flash
In the highly competitive field of in-game
advertising, IGA has just released Radial 2.0, a new in-game ad technology
product that aims to cover a much wider range of ad formats by supporting
Flash-based games. The upgrade also enables improved targeting and tracking of
ads.
According to IGA, the new improved platform will open up a whole
new world of advertising opportunity, extending beyond PC-based games and
ultimately to mobile and console platforms. |
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| Recognition
Express, Newbury |
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Recognition Express
Embroidery
Brand awareness is crucial to any marketing strategy
and to maintaining a position in today's highly competitive marketplace. Every
organisation needs to be recognisable instantly. Recognition Express Embroidery
is a top quality service, with the turnaround time you would expect from the
world famous maker of Recognition Express Badges.
MD Tony Quinn
explains: ‘We have access to a vast clothing collection, including well
known brand names at bargain basement prices. Just ask us for a quotation or
access to our dedicated clothing catalogue.’ |
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Make Time for Breakfast
This week (21st-27th) is Farmhouse Breakfast Week 2007 –
part of a campaign (now in its 8th year) to encourage people to get active and
healthy. As you’d expect, the message is very much focused on making time
for breakfast and also serves to highlight the range and quality of regional
breakfast foods available across the country.
A survey carried out by
the organisers – the Home-Grown Cereals Authority – asked respondents
to list the things that typically got their days off to a bad start. The top
response, according to the survey, was ‘lack of sleep’ with more than
half the people questioned blaming sleep problems for putting them into a bad
mood in the morning. |
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Survey to Improve Prospects for
Berkshire Youths
Businesses in Berkshire could be suffering as a
result of poor public transport in rural areas.
Young people in a
number of West Berkshire villages have been asked to give details on the ways
in which travel difficulties are affecting their ability to find work and
training opportunities, according to icBerkshire.
Jon Cole, business
manager at the Community Council of Berkshire, commented: "We hear many reports
of the travel difficulties experienced by young people living in rural
Berkshire, but we do not know exactly how big the problem is. |
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The Living
Rainforest
As soon as you enter you feel The Living Rainforest
it feels you have been transported to another part of the world.
The
Living Rainforest is a wonderful public education institution that is
passionate about telling the story of humanity in nature. It enables all ages
of visitors to learn about life by interactive participation. With an ethos of
"believing in education in context, and sustainability in action" this enables
to The Living Rainforest to be an amazing place to visit. |
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This Month's Theme
Charity -
giving something back |
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Join Jon in losing some pounds
to Thames Hospicecare
Add your weight of support to Thames
Hospicecare by taking part in the Sunflower Slimathon. Windsor businessman Jon
Davey is making his New Year resolution really count. By resolving to shed some
of the pounds he has put on over Christmas he is at the same time helping
Thames Hospicecare pile on the pounds needed to purchase essential medical
equipment.
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A Few Repeats...
Just in case
you missed them! |
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Grab the Top
Spot
Currently the top news spot on our homepage is devoted to
our latest slice of Business in Berkshire news. But with over 57,000 site
visitors enjoying one of the 200,000 pages they visited during December 2006,
we’ve decided it’s time we offered this prime position to you –
a great opportunity to put your business in the spotlight.
Business in
Berkshire had over 50,000 visitors per month through the last 3 months of 2006,
a figure that’s been growing steadily. So it really makes sense for us to
offer the prime spot on our homepage for sponsorship – it’s on the
top right of the page, the ideal place to grab every reader’s attention.
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32% More Women Read Direct Mail
than Email Marketing
Eighty-five per cent of 25 to 44-year-old
women read printed direct mail marketing information, compared to just 53 per
cent of women who read email marketing communications, a survey has
shown.
The newly-published Customer Focus Direct Mail study by Vertis
Communications suggests that marketers would be wise not to abandon print
campaigns and are likely to do particularly well if they combine the two
methods.
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previous weeks news... |
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| Offer of the
Day |
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| BinB has now
gone daily… and to keep our customers happy and hungry for more we have
launched: |
| ‘Offer of the Day’ |
| BinB members
only are able to include one super special "offer of the day" per month for
their goods or services, which will feature in one of our daily newsletters,
giving the readers just 24 hours to respond to claim the super special
deal. |
| Offer of the
Day |
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| Online Marketing
Magic |
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| Our New Year promotional
offer is aimed at marketing companies looking to add value to their existing
portfolio of clients. Clients who are looking for something a little different
to try during 2007. |
| Put us to the
test |
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| A penny for your
thoughts |
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| The aim of
this area is help address a need that you may have. Please post a call to
action right here, right now! |
| Words of
assistance could lead to a solution to the pain that they have at this
time. |
| This could
lead to someone saying, “What a nice person they are for helping.”
And who knows what might happen next… |
| A penny for your
thoughts |
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| Business in
Berkshire Special Features |
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For those who would like a taster of what Business in Berkshire
has to offer, our SPECIAL FEATURE option works well for a one-off promotion or
event which we will promote for up to six weeks…
£180 +
Vat members
£240 + Vat Non members
- Our journalist will conduct a short phone
interview (around 20 minutes) to gather the material to write your story.
- He or she will then write up your article -
usually around 300 words.
- Our designer will create an A4 size PDF
document incorporating graphics and the text of your article.
- Your article and PDF will be added to the
appropriates webspace on Business in Berkshire. Your article may appear in
multiple areas if appropriate.
- Your article will be featured in our regular
weekly PR newsletter as well as our daily newsletters which target specific
feature groups. If your article focuses on an event, exhibition, meeting,
training course, or seminar it will also be featured in our weekly 'Events'
newsletter.
- The PDF version of your article will be
available for readers - and you - to download from our website. Print out as
many copies as you like to distribute to your customers and prospects - or send
it out as an email to your contacts. You can even use it as a poster.
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