25th March 2009 - Business in Berkshire News: www.businessinberkshire.co.uk/250309.html

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Top Stories Wednesday 25th March 2009

• How do you motivate in 2009?
  
  
• Latest text to speech technology
  
  
• Excellent Green Supplier Award
  
  
• Top 10 pointers to beat the recession
  
  
• The Art & Science of Light Bulb Moments
  
  
• Top Tips - Brilliant Business Books
  
  
• Landfill Directive
  
  

• Bespoke Selling Workshop
  
  
• Inspection of electrical installations
  
  
• Taxi advertising package for Village Hotels
  
  
• Paralysed man sues MI5 for rejecting his job application
  
  
• Pilot Event programme launched
  
  
• Beating the Bounds
  
  

How do you motivate in 2009?

When you think about the word Motivation what comes to mind?
Do you prefer the 'Carrot' or 'Stick' approach? (Offering incentives that will run out or cracking the whip and terrifying your employees?)

Do you ever wonder what makes some people really motivated with a 'get up and go attitude' while others prefer to continue living that old complacent 'it will get done tomorrow frame of mind.'

How do you motivate in 2009?

Latest text to speech technology

Textic announces latest version of Talklets website text-to-speech

Textic, the British company that makes websites talk using text to speech as a service, announces the release of Talklets 2.5, an improved and expanded version of this market-leading accessibility product.

Latest text to speech technology

Excellent Green Supplier Award

Greener Berkshire… straight out of the blue

A Berkshire based furniture company has won a prestigious eco-award for its comprehensive sustainability programme that encompasses their whole chain of operations.

Kinnarps, the workplace furniture experts who have both their UK headquarters and a local business centre in Slough, were awarded the 'Excellent Green Supplier Award' from the Swedish Environmental Management Council.

Excellent Green Supplier Award

Top 10 pointers to beat the recession

Brian Smith of Escalator Marketing based in Ascot, one of the brains behind the launch of Airmiles, share his Top 10 pointers to beat the recession.

1. Don't make any decisions unless and until you have both ascertained and clarified that your decision is based on actual and verifiable facts.

2. You must be clear that what you are giving your customers is what they want and not what you think they want.

Top 10 pointers to beat the recession

Good morning <07 Name>

31st March at The Fire Station, Centre for Arts and Culture, St Leonards Road, Windsor, SL4 3BL

Sunday March 29th marks the start of British Summer Time and time for the sun to start shining! There's been lots of doom and gloom around the place and it needs shaking off and firmly putting in its place, and that's behind you! Oh no it's not... OH YES IT IS!

And on that note were moving out of panto season and firmly on with making all our businesses as successful as we can. Cash is king and we need to start looking at new ways to generate revenue.

BOOK YOUR SEAT ONLINE TODAY - ONLY £15 + VAT

Our Online Marketing Magic event has been billed as a:

Mastermind Workshop in Social Media

What are you to do about social networking?
Ask the experts...

1. Does your social networking really generate sales?
2. Are you indulging yourself when you use social networking sites?
3. Is social networking an excuse for not meeting face-to-face?
4. Is social networking just for teenagers?

The Art & Science of Light Bulb Moments

Have you ever had a blinding flash of inspiration?

Have you ever seen the big picture in less than a second?

Would you like to learn how to have them on demand?

Would you like to find out if light bulb moments happened before the light bulb was invented?

...and why Edison perhaps didn't have one when he invented the light bulb itself.

The Art & Science of Light Bulb Moments

Top Tips - Brilliant Business Books

A comprehensive list of some of the best business books around today.

E-Myth Revisited The totally revised edition of this groundbreaking classic first released in 1986. A must read business book that explains why most small businesses don't work and what you can do about it...

Top Tips - Brilliant Business Books

Landfill Directive

Legislation Fact Sheet

Landfill Directive
The bulk of the EC Landfill Directive came into force in the UK in June 2002. It was designed to:

Increase waste recycling and recovery
Reduce potentially polluting emissions from landfill (rubbish dumps)...

Landfill Directive

Bespoke Selling Workshop

In these tough economic times, Aorta Sales Ltd continues to support clients large and small and guide them to better business results, through the application of professional sales skills, be that through training, coaching, proposition articulation or Aorta's very popular full outsourced sales service.

Previously a key part of every successful outsourced sales campaign by Aorta Sales Ltd. the Aorta Sales Workshop has received widespread acclaim as a surefire way to increase business opportunities.

Bespoke Selling Workshop

Inspection of electrical installations

R&G Electrics UK are NCIEIC-registered specialist electrical contractors and are fully insured to comply with the new building regulations (Part P) which came into force on 1st January 2005. We offer a full range of electrical inspection and testing services, helping landlords, building owners and building operatives to comply with health and safety and fire safety regulations for buildings. We are qualified to carry out NIC EICperiodic inspections on any size of building.

Inspection of electrical installations

Taxi advertising package for Village Hotels

Village Hotels - Farnborough

The Village Hotel opening in Farnborough in March is the most recent of the company's plans in 2009, Solihull and Bristol will follow later in the year.

The Village offers a combination of superb business and leisure facilities in a contempory environment, and at excellent prices...

Taxi advertising package for Village Hotels

Paralysed man sues MI5 for rejecting his job application

The former bus driver and union representative could not move his arms or legs when applying for the job of mobile surveillance officer with the UK's intelligence service. Following MI5's rejection of his application, he argued that they should at least have interviewed him to discuss how to adapt the job to his requirements.

A London employment tribunal has thrown the case out but the applicant is appealing against their ruling. This will incur additional legal costs for the intelligence service.

Paralysed man sues MI5 for rejecting his job application

Pilot Event programme launched

A number of colleges have asked us how they can experience Ride The Wave in action with their students without organising a full event. The key issues seem to be about raising the confidence of tutors and management that the event will work and also being able to assess how students react in an unusual environment. So, the good news is that we have launched our Pilot Event programme.

Pilot Event programme launched

Beating the Bounds

Beating the Bounds is an ancient custom observed in many English parishes. The community would walk the boundaries of the parish to share the knowledge of where the boundaries lay, and to pray for protection and blessings for the lands.

Between the 2nd & 10th of May 2009, members of the public will have the opportunity to stroll around part or even all of the boundaries of Berkshire whilst raising funds for AGE CONCERN Berkshire and their own chosen charities.

Beating the Bounds

On this day 25th March

Born on this Day 1867 Arturo Toscanini, 1881 Bela Bartok, 1908 David Lean, 1929 Sir Peter Gibbings, 1931 Humphrey Burton, 1942 Aretha Franklin, 1943 Paul Michael Glaser, 1947 Sir Elton John, 1975 Melanie Blatt

On this day 25th March

Other News

• Unemployment reaches over 2 million and more jobs are going!
  
  
• Sit-Well Posture and Workstation Assessments
  
  
• Part X: How to use your customers to promote your business
  
  
• Make better use of your local media
  
  
• Skip to School and sharpen your mind
  
  
• More taxes, less services, thank you Europe
  
  
• Add a drop of support for Water Day 2009.
  
  
• Surviving the Credit Crunch and the Economic Downturn
  
  
• Email Marketing Made Easy
  
  
• NEBOSH National General Certificate
  
  
• Secrets of Winning Public Sector Contracts - Part II
  
  
• A picture paints a 1000 words
  
  
• Professional electrical services for public sector buildings
  
  

• Virtual administrative support for local SMEs
  
  
• Looking for a real online marketing solution that works?
  
  
• Pursuit NHA Conference Centre
  
  
• Become a Master of Puppets - or just have fun!
  
  
• Probably the best free business leadership resource on the web.
  
  
• Commercial oven cleaning
  
  
• Top Tips - Theo Paphitis' Business Tips
  
  
• Hampshire Police Petrol Pump Nozzle campaign
  
  
• New Vacancies at Farm Café Wokingham
  
  
• Guided Tour of Frogmore House in May
  
  
• VILLA ALOURDAS - ZAKYNTHOS
  
  
• Pruning & Cutting
  
  
• The ULTIMATE BBQ Apron
  
  

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Our copywriter will liaise with you in order to write five relevant, SEO-rich articles which will then be sent out in our regular newsletters to our database of thousands of readers. The stories will also be turned into attractive PDFs by our professional design and type-set team, for you to use as promotional marketing collateral...

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Adding a news story to your Micro Site

Do you want people to find your web pages when they search for an answer to their current problem? Then you need to publish the thing that is preventing them moving forward, and the web page that answers their question, so that they can be indexed by the spiders.

The fastest way to get your pages indexed, with the answers for all those people out there that need your product or service, is to publish them on a Business in Berkshire Micro Site. The content is generally indexed in minutes of publication and ready to be found by those in pain!

How do you do that easily? By adding a new news story to your BinB micro site. Please look at the image below and follow these steps.

Adding a news story to your Micro Site

Managing Your Content Management System

We have produced 4 video's that give you a short introduction into the key areas of the website CMS. Please download and review as required. They have been made in house, enjoy!

If you need a higher resolution version for perfect viewing then please let us know and we'll send you a CD.

Managing Your Content Management System

Thanks for reading today's News

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June 2008 saw over 120,000 visitors to more than 500,000 pages on Business in Berkshire and partner websites.

Enjoy today's news...

Jon Davey

Editor
01753 852904
www.liaiseonline.co.uk
Producers of www.businessinberkshire.co.uk

Portrait by John Cassidy

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