19th March 2008 - Business in Berkshire News: www.businessinberkshire.co.uk/190308.html

Business News

   

Government funded training

BERR announced this week an extra £30 million funding for FE and Primary schools. Details of how the cake will be divided are as yet not clear but without doubt this funding is overdue.

Government funded training

   

FREE Business Website

Is your business based in Berkshire or within a 5 mile radius of the Berkshire border?

Simply complete the form at www.freebusinesswebsite.co.uk and we'll do the rest.

We'll add a page to our Business in Berkshire Members' directory

Visible to the 100,000 visitors we reach each month and ready to be found by someone running a strategic key word search on one of the many search engines that regularly index Business in Berkshire and deliver 20,000 visitors each month.

FREE Business Website

   

Good morning <07 Name>

We've been looking at the online market place with a high degree of clarity in recent weeks and we have come to the decision that for Business in Berkshire to maximise its profile we need to increase the number of pages available for the search engines to index. Currently between 10,000 and 13,000 pages of our site are indexed and we would like to add an additional 1000 every month. In order to achieve this we need existing clients adding more content each month.

Why should you add content on a regular basis?

Because if you do then you increase the chances of being found around strategic key phrases and therefore the opportunities to do business. Read these testimonials:

"Within the fields of fire safety and construction our volume of work has increased 5 fold, with more and more enquiries producing viable leads and cash flow."
Paul Bidwell, Absolute Health and Safety Solutions Limited


"In the first 20 working days since starting back in January we have had 25 leads - and good ones at that"
Richard Knight, Focal Point Advertising


"I am happy to recommend him for any On-line Marketing projects."
Dean Ward, Isogon Marketing Limited

FREE Business Website

We also need to generate greater variety in the types of businesses that can be found on Business in Berkshire.

Many business people struggle with the Internet, unsure of its value to their business. It is far easier to help someone take the second step in the process of growth than the first as they can see for themselves what has happened rather than having to believe the words of others. So, to increase the number of businesses taking that first step towards online marketing we are offering a FREE Business Website for all businesses based in Berkshire. All you need to do is complete our application form.

Ad Generation

If we look at the very successful websites in our space, they all carry advertising. Shortly, Business in Berkshire will be offering you the chance to promote your business via banner advertisements on our website. We will also be using pay per click adverts on the right hand side of many of the web pages.

SILVER Members will be given the option not to have advertisements on their web space.

Building Your Business in Berkshire

Since 2002, Business in Berkshire has provided you with regular communications which have led many of you to business opportunities. We have not asked for anything in return until today. We need all of those who enjoy reading our newsletters to step forward and take out a level of Membership. For those new to the party we are happy to offer a FREE Business Website to get things started but the real power kicks in at the SILVER SEO level. FRIENDS Membership gives you the chance to add hundreds of pages to your BinB space but you are limited in how you are able to shout about this. SILVER SEO Membership gives you the news and events pages which feed our Business in Berkshire Newsletters.

Make your choice:

  1. FREE Business Website - for those Berkshire based businesses that would like to get a foot in the door!
  2. For small businesses looking for Internet Marketing presence our FRIENDS Membership may be the perfect solution.
  3. For businesses looking to grow and prosper then our SILVER SEO Membership (Search Engine Optimisation) is an excellent starting point.
  4. For businesses with an understanding of Internet Marketing and a desire to gain a strong Internet presence, then our GOLD SPL Service (Strategic Product Levitation) is primed and ready for your instruction!
Thank you for reading today's news and we look forward to assisting you grow your online marketing presence in 2008.

Get yourself along to our next Meeting of the Minds networking event where Margaret Corridan will talk for 30 minutes on Commercial Finance for Small Businesses. After which there will be 2 hours of networking followed by a light buffet lunch. (9:30 for 10:00 start)

Book your place today.

   

Today's Featured News

 
 
   

31st March 2008 - Berkshire Knights gather at the Saxons Barn

Join Berkshire Knights for our second Meeting of the Minds event on 31st March 2008 at the Saxon Barn in Windsor.

Our business owls have recommended a change of uniform. Business is tough and only the strong survive so they need to get into battle dress and shine in the Silver livery, the Berkshire Knights are back and they want to talk to you!

31st March 2008 - Berkshire Knights gather at the Saxons Barn

   

Media Outdoor Advertising

Build your brand through outdoor advertising

Want an advert that can't be switched off, turned over or thrown away? Outdoor advertising strategies allow you to reach consumers every day, in every way. As they travel, shop, queue and commute, catch the attention of existing and potential customers by using the great outdoors as your advertising space.

Focal Point outdoor advertising specialists have 20 years experience in creating bespoke outdoor advertising solutions. We are at the forefront of an ever-changing market and can advise you on the latest and most effective outdoor advertising opportunities.

Media Outdoor Advertising

   

Outsourced sales development

The specific reasons for outsourcing all or part of your sales operation are many and varied and as unique to you as your company, your products or services, your experience, expectations and desired results.

In general terms and based upon a large number of successful engagements, Aorta Sales undertake outsourced sales for four main types of company / situation:

Outsourced sales development

   

Brent Crude Oil

Brent Crude oil is sourced from the North Sea and is traded on "ICE", the electronic IntercontinentalExchange, where one contract consists of 1,000 barrels. Prior to 2005, Brent Crude was traded on London's International Petroleum Exchange. During 2007, Brent Crude futures traded at a premium of up to $3 a barrel to West Texas Intermediate. WTI, or Texas Light Sweet, is one example of a benchmark used for the pricing of the crude oil market.

Brent Crude Oil

   

Effective telemarketing

Telemarketing Not Just about New Business

Telemarketing can be an "extremely effective" tool for businesses looking to retain their customers, according to a marketing expert.

Mark Swanson, director of business development for global telemarketing provider Tele Resources, has stated that using the channel for retention has become common due to its cost effectiveness and high response rate.

Effective telemarketing

   

Raise Your Profile with Contextual Links

What's the best way to get your website noticed by Google? There's no easy answer to this question - it's rather a combination of elements which yield results if applied consistently over time. One of the crucial ingredients is the use of reciprocal links on your web pages to and from other websites relevant to yours. It's a proven way of upping your online profile. But how do you go about setting up these links to begin with?

Raise Your Profile with Contextual Links

   

Carbon Saving Certificate

Renaissance Reading Hotel saves 13174 mature trees

The four star Renaissance Reading Hotel was delighted to receive a Carbon Saving Certificate from ENERG.G last week in recognition of their 2007 campaign.

Mark Hill (Chief Engineer) explained: The hotel had fitted a Combined Heating and Power Gas Turbine Engine. This engine generates heat which in turns heats water and produces electricity through a generator."

Carbon Saving Certificate

   

Italian Porcelain

Exclusive Italian Tiles from Alghero Tilecraft

Trading since 1973, Alghero Tilecraft in High Wycombe is the longest established retailer of ceramic tiles in the area. The firm are renowned for their high quality Italian tiles, many of which are exclusive designs and styles. A family run business, Alghero Tilecraft have recently extended their showroom and are planning a warehouse expansion early in the New Year.

Italian Porcelain

   

Latest News from Jazzmouse

Welcome to the the latest news from Jazzmouse Productions Ltd.
We have had a busy quarter and traditionally the new year is the start of many projects. Many of our projects, new and old, are now coming to fruition.

Jazzmouse artist Christian Jon Billett finished his first video to Mario Lanza's 'Be My Love'. Filmed in the Algarve this video can now be seen on oMusic. oMusic replaced Classic FM tv in December 2007 and can be seen on free-to -air channel 359.

Latest News from Jazzmouse

   

Ex-Pro & Celebrity Arsenal XI

SUPPORT YOUR FIREMEN

Ex-Pro & Celebrity Arsenal XI v Berkshire Fire & Rescue Service at Beaconsfield Football Club on Sunday 30th March 2008

Time: 1:30pm - 5:00pm

Location: Beaconsfield FC

Holloways Park, Slough Road, Beaconsfield, HP9 2SG

Ex-Pro & Celebrity Arsenal XI

   

SILVER SEO Service

FRIENDSOur Silver Search Engine Optimisation service gives you FRIENDS Membership plus:

  1. We will manage the creation of your Business in Berkshire website foundations.
  2. Our Silver SEO service launches you with a SEO Special Feature. One of our journalists will knock on your door, write 250 words, pass to our design team who will create a pdf and launch your promotion / event in one or both of our newsletters.
  3. You have the ability to add news & events to your account which are then published in our newsletters for FREE.
  4. For a small additional fee we can Feature your event or product promotions.
  5. Of all the articles we have run in the first half of 2007, over 80% of the story titles can / could be found on page one of Google, 75% in the No.1 spot
  6. FREE delivery of news/events updates.
  7. Membership card which identifies you as part of the Business in Berkshire network.
  8. Discount on Business in Berkshire networking events.
  9. Exclusive member offers.
  10. Recognition for Members who help their FRIENDS!
  11. The inclusion of your existing website address in our Search Engine for Berkshire.
  12. All for just £540 + Vat, payable online
  13. Once payment had been made your website foundations will be set up and your account manager will contact you with log on details.
  14. We provide an online training manual and the opportunity to attend offline training workshops.
  15. Your account manager will make contact on a regular basis to help you make the most of our services.
  16. We recommend link to the content via your own email signatures and newsletters so that people can click through for more information on your business. This activity will encourage the interest of the search engine spiders.
Call us on 01753 852904 to discuss your internet marketing requirements and we'll be happy to suggest a plan to suit your particular needs.

Become a Member TODAY

   

Managing Your Content Management System

We have produced 4 video's that give you a short introduction into the key areas of the website CMS. Please download and review as required. They have been made in house, enjoy!

If you need a higher resolution version for perfect viewing then please let us know and we'll send you a CD.

Managing Your Content Management System

   

Thanks for reading today's News

Jon DaveyHave you considered promoting your news and events via Business in Berkshire?

January 2008 saw over 100,000 visitors to more than 500,000 pages on Business in Berkshire and partner websites.

Enjoy today's news...

Jon Davey

Editor
01753 852904
www.liaiseonline.co.uk
Producers of www.businessinberkshire.co.uk

Portrait by John Welburn

   

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