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Good morning <07 Name>
Online Marketing Suite from LiaiseOnline
Business in Berkshire has spent the last 3 years talking to businesses about joining our website and making the most of the search engines rankings. Many have listened, joined in and are reaping the benefits. Others have joined in and sat back, expecting the kettle to boil without plugging it in! Add content to your web space and amazing things can happen... who knows who might knock on your door next!
As we move forward people are making more localised searches to find information as most of us would much rather do business locally, especially with the price of fuel these days! And you will find many a search, including the word Berkshire, will find our members' web pages with content about this, that or the other.
Would you like to try this out for yourself? Simply send us an article of around 300 words with a picture to pr @ businessinberkshire.co.uk and we'll add your article to the appropriate pages on BinB and push it out in our newsletter for FREE... you can then see for yourself the power of BinB.
We have not built any FREE accounts this week. If you have applied, we'll be getting your accounts together over the next week... if you haven't applied, get your FREE Business Website here.
This week I have been looking at some new widgets to help us build our LiaiseOnline business. LiaiseOnline started offering email marketing services to businesses in 2001. Most dismissed it as a fad at the time, even Ali! Many have since joined the party!
Our focus was on marketing & PR companies where they could add value by creating the email templates. We simply provide a quality email tracking solution which can track the activity of your readers. This is great but it doesn't tell you what they do next. It's a perfect tool alongside telemarketing but you do need to call or act on the information or it's only partially effective.
Well now yours truly can offer a tool kit (an online marketing suite) that allows us not only to track what's going on with the emails but you can also collate this information with your website data. You can see what your web visitor does on the page. Do they follow the link you so carefully prepared? Or do they click on the more subtle link? Do they stop 1 click away from the purchase? What is catching their eye? So many questions and so you can imagine how fascinating this is!
(That last line came out of a training course I went on with R&A Consultancy last week, an inspirational workshop, you should take a look at their training modules and enjoy a day out... give yourself a treat, you deserve it!)
Back to the statistician's heavenly data dream... there is lots of information and the best thing is that you can see it all in pictures, graphs next to the links, allowing your brain to absorb it rapidly and make a decision on what to do next. Brilliant bit of kit... it also comes with a pay per click management tool, a content management system, email marketing units and an email template validity tool. Can your template get through, what do you need to change after AOL's latest rule change... dunno?... well we do!
It's going to take me a little time to make sure I am fully conversant with all aspects of the toolkit so I can help my clients get the most from it. But if you're reading this and thinking, sounds like a widget I'd like to know more about, then give me a call and let's set a date for a demo... 01753 852904.
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