Good
morning <Name>
Do you recall last week how I'd been
asked about first page seo results and we published an article about it?
Well yesterday our page went into 4th place on google for the above search and
for first page seo we're currently 10th. Do me a favour and search for
the two phrases and see it with your own eyes. Then consider, if your business
was search engine optimisation where you would want this key phrase? Then send
me an email of congratulations so I know you're listening!
Also, I
mentioned that Nigel Temple had just joined us. Go do a search for internet
marketing masterclass and see where he is. And is this via his own
intensively worked website or through a "workers co-operative" where many are
working together to help each other?
Then ask yourself these questions:
- What do I do when I have a need / business pain? a)
ask a friend b) pick up the yellow pages c) search google
- If the answer is a) or c) then shouldn't you
seriously consider joining Business in Berkshire?
Only £180 + Vat per year .
Can you really afford
not to?
Enjoy!
Eliminate the
fear of Cold Calling!
Whether you want more time in front
of senior decision makers or to quickly build your client base and get instant
sales, cold calling can really help.
However, we all know what a chore
cold calling can be. You can probably count the number of sales people who
enjoy making pro-active sales calls on one hand...or maybe even one finger! But
get it right and it can be the most effective way to gain new clients and
secure more business. Because it is loathed and misunderstood, if you
understand it and embrace it there is a golden opportunity to rise above the
rest and grab the sale!
Eliminate the fear of Cold
Calling!
Never Miss
Another Business Call
How often have you missed out on a piece of business because
you weren’t able to respond quickly enough to a customer’s call? How
often have you felt frustrated at being unable to contact someone by phone? Or
wasted valuable time negotiating a baffling list of callcentre menus only to be
put through to voicemail? Newbury-based Verbatim successfully address these
issues by offering a professional telephone answering service at the fraction
of the cost of hiring reception staff.
There is a huge volume of
statistics to support the importance of good telephone answering. According to
reports carried out by BT, NOP, and The Survey Shop, 98% of people say poor
telephone handling gives a bad impression of a company straight away (and 69%
will never call back). 600 of the businesses surveyed indicated that poor
telephone handling was costing their firms thousands of pounds in lost deals
every year.
Never Miss Another Business Call
Your Marketing
Tip for March
Do you sigh with relief as
‘spring’ gathers pace? Are you looking for your business to take off
too?
Continuing with our ‘seasonal’ theme, we often feel a
sense of relief as spring gathers pace. The same can be said for our
businesses. Last month, we looked at strategising, planning, budgeting, doing,
testing and measuring - no doubt you are now bursting to implement all the
fabulous ideas you and your team have agreed upon and see your business
fly….
Your
Marketing Tip for March
Outsourcing or
Abdication?
It takes a special kind of person to relish the
prospect of cold calling for a living. Whilst seasoned sales professionals take
it in their stride, the average new business owner would prefer the idea of
someone else making all the calls and just turning up and putting the ball in
the back of the net!
Outsourcing or Abdication?
Red Nose Day
Top 10 Search Favourite
Red Nose Day has been taking the search engine charts by
storm over the past week according to figures released by Lycos and Yahoo!,
both of which publish ‘top search’ charts. Red Nose Day is already in
the top 10 of online searches with ‘Comic Relief’ following close
behind.
Red Nose Day is proving a hugely popular search, reaching 2nd
place on the Lycos chart published last Thursday. Indeed it appears twice in
the Yahoo! Top 10 – once for the phrase ‘red nose day’ and again
for ‘comic relief’.
All this searching has naturally driven a
record quantity of traffic to the Comic Relief website which apparently has
scored over 1.1 million unique site visitors. Some reports claim that £4
million has already been raised via online donations – a figure that far
exceeds previous years’ efforts.
Red Nose
Day Top 10 Search Favourite
Fellow of the
Chartered Institute of Marketing
The Fellowship of the Chartered Institute of Marketing,
whose President is Lord Heseltine, is conferred upon those members who have a
proven record of expertise, experience and success in marketing; have held a
high degree of responsibility in successful marketing operations, and have
risen to and held roles such as Chief Executive or Professor of
Marketing.
Brian Smith, a member of the Bracknell Chamber of Commerce
has had this honour conveyed upon him following the Institute’s detailed
assessment and consideration for election and is a reflection of his expertise
and experience in marketing and proven business integrity, for which he
received the CIM’s warmest congratulations on his achievement.
Fellow of the Chartered Institute of
Marketing
National Marketing Excellence Awards
Marketers
across the UK are being urged to enter the first National Marketing Excellence
Awards. Run by the Chartered Institute of Marketing (CIM), the awards will be
judged by a panel of experts in sectors including food and drink, education,
retail and IT.
Red Nose Day in Berkshire
This Friday (16th
March) is Comic Relief’s Red Nose Day 2007. Tell us what you’re doing
to help raise money for the charity and we’ll do our best to publish your
story. Meanwhile here’s the story of one Berkshire man’s
money-raising plan…
Sign Language for Beginners
A one-day workshop to
introduce beginners to the world of British Sign Language. Fun, informal,
practical.
Marketing Trends for Mobile Communication
The
Japanese mobile market is potentially offering marketers a glimpse into the
future of media marketing trends. The number of Japan’s mobile subscribers
has risen only marginally in recent years, mobile and wireless has reached
almost full penetration, and innovation is shifting towards business models and
marketing rather than features and gadgets. Is this the future for mobile
marketing?
Marketing Breakthrough Boosts Online Travel
Bookings
According to recent research by the European Commission,
the travel industry in Europe is conducting more business online than ever
before. It seems many of us Europeans enjoy the convenience of booking online,
not to mention the cost savings.
Managing the Press & Media
Creating and
maintaining a profile through print, radio and TV for your business, yourself
and your work; Some DO’s and DONT’s; Writing a press release; How to
create a market for your work through the press.
London to New York In 2 Hours
Richard
Branson’s pioneering space tourism company ‘Virgin Galactic’ is
calling on NASA’s expertise and research facilities in a bid to develop a
hypersonic rocket that could feasibly transport passengers from London to New
York in around 2 hours.
Internet Marketing Masterclass and networking event
(r)
Discover how to transform your website into a customer magnet
which attracts visitors and delivers sales leads! Wednesday 21st March,
evening, Maidenhead.
Lead Generation Master Class (r)
Many people
invest considerable time in networking and yet do not seem to get the business
referrals they seek. Others seem to be able to generate referrals very
quickly.
Working Abroad (r)
Working abroad during the long
university summer holidays or on gap years enables students to get away and
earn money at the same time.
Website Mistakes and How to Fix Them (r)
There
are a few common mistakes you see time after time on business websites. Follow
some simple rules and you can make your site as user-friendly – and
search-engine friendly – as possible. Let’s take a look…
Increase Your Subscriber Base (r)
If you are
sending out a regular email communication to your clients and prospects, how
can you ensure you maximise the return on your efforts and continue to grow
your subscriber base?
Mobile Phone Laws Change (R)
Yesterday (Tuesday) saw
the introduction of stricter penalties for drivers using hand-held mobile
phones. Offenders will automatically get 3 points on their licence and the fine
has doubled from £30 to £60. Statistics show drivers are 4 times
more likely to crash if they are trying to hold a conversation on their mobile
phone.
Thank for reading today's Communications and Media
Update
Have you been considering getting your news out via Business
in Berkshire?
Bronze membership now gives you FULL membership
rights for 12 months and provides you with your own website within the
Business in Berkshire community complete with news and events pages.
All for just £180 + Vat, payable online, right here,
right now!
Marketing & PR companies can resell our bronze
accounts to their clients, adding value by providing the content, they just
need to be Silver Members. There's something for everyone...
Enjoy
today's news!
Jon Davey
Editor
01753 852904
www.liaiseonline.co.uk
Producers of
www.businessinberkshire.co.uk
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First
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SEO Results |
When a prospective customer searches
for your type of business, what are the chances of them finding you on the
first page of Google? Are the search engines able to find your site easily? If
you’re not getting the results you want from your website, what can you do
to boost your search rankings without spending a fortune on optimisation? There
is an answer – and for just £180 per year you can join in.
Recent surveys focusing on search engine usage tell us that more than
60% of internet users click on a link that appears on the first page of their
search results. Around 90% will venture as far as the third page, with just a
handful choosing to go beyond. If you’re in business, this means one
thing: to stand the best chance of being found by prospective customers you
need to appear on the first page of search results for the major search
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