9th April 2008 - Business in Berkshire News: www.businessinberkshire.co.uk/090408.html

Business News

   

Sale and Leaseback

Company vehicle fleets "Sale and Leaseback" takes the spotlight again for 2008 and beyond!

The insatiable need for capital for many companies, whether for growth or damage limitation, has once again brought the sales and leaseback of car fleets well and truly back into the spotlight, as a practical and increasingly popular corporate financial tool.

Commissioned Artwork

   

Designer prescription sunglasses

2008 Sunglasses at Windsor Vision Express

After a snowy Easter Bank Holiday weekend, we're due a burst of sunshine, and the team at Windsor Vision Express predict that Spring is just around the corner. The clocks went forward on 30 March, meaning evenings will be lighter for longer. Whether this means more time for outdoor activities or that your morning commute will be straight into the glare of the sun, you'll need the protection of sunglasses. Why not visit Vision Express in Windsor for a new pair of professionally fitted brand-name sunglasses?

Designer prescription sunglasses

   

Internet Marketing Seminar and Networking

Business in Berkshire's Meeting of the Minds at the Saxons Barn

23rd April 2008 - 9:30am while 1:00pm

Internet Marketing Seminar and Networking

Getting more from the Internet:

• Attracting visitors to your website
• Facilitating dialogue with your visitors
• First impressions count - maximise YOURS

Internet Marketing Seminar and Networking

   

Good morning <07 Name>

This week I have been firmly seated in my office. I have driven the car only once and that keeps me on target to have an average daily mileage of 12!

In a previous life I was a rep and thought nothing of travelling 2-300 miles in a day. I'd wake up in the morning decide on my mission and off I would go in my Rover 216 GTI Twin cam, what a car that was! Not as hot as the Honda Accord 2.2 VTec I had later when I worked for NTL, but I was 23 and I was going to kick ass. My main objective was to break down the barrier of opticians to the idea of disposable contact lenses, they were used to an 18 month life cycle and regular, intensive cleaning regimes. I'd been on the 2 week Acuvue training course in Florida, coached in objection handling and consultative sales, nothing was going to stop me. I was going to take any challenge thrown at me and win salesman of the year! And I did, twice in the first 3 years, I could have made it a hat trick but one of my colleagues had been working very hard and I couldn't take their dream away, so opted for 2nd place!

In those halcyon days, we could call on HQ for random marketing budgets to try out new ideas. In 1988 I orchestrated a 3 month campaign in the Yorkshire Post which went on to win best co-operative advertising campaign for the United Newspaper Group. Lots of stuff would go on expenses. I remember driving to Edinburgh, from Leeds, for breakfast to impress a young lady and the fuel bill was picked up by the firm. Marvellous!

Today I run my own successful Internet Marketing businesses but don't have the resources to plaster our name over every wall in the county to generate a tidal wave of business to our door. We need your help to get the message out.

Our 2008 promotional focus is on offering FREE Business websites to businesses across Berkshire. 50 have applied so far, we've created 30, the others will get done over the next week or so. We have another angle we are building into this, so don't want to get too far ahead of ourselves with construction until the process has been finalised... more coming next week as we progress.

Please help us to help you, by printing off a few copies of this poster and post it to a notice board near you, leave it in your reception area or pass on to friends and relations that run their own businesses and are looking to increase their profile.

There is no better internet business building solution for Berkshire than Business in Berkshire and if you haven't applied for your free page yet, you jolly well should and do it today... just go to www.freebusinesswebsite.co.uk

And for those who step up to the plate we will be reporting back at the end of each month on the traffic your space is generating and will be helping you build your business, using the Internet, over the coming weeks and months.

Please join us for our next Meeting of the Minds, the topic is Internet Marketing and from now on, our monthly events will focus on this topic as that is what we do best. The aim will be to attract the keenest minds in Berkshire to discuss elements of Internet Marketing and over time it will become the premiere forum in Berkshire for Internet Marketing related topics... our next event is the 23rd April, join us.

I can't believe the next story... well, yes I can... it's bloody ridiculous... help us all gain a sense of national pride by signing the petition and getting the muppets to change their minds and be proud of our boys who step up to the plate when needed.

   

Today's Featured News

 
 
   

Red Arrows petition

News just in from an old soldier... God preserve us from politicians...

Please forward this to as many people as possible!!!

The world-famous Red Arrows have been banned from appearing at the 2012 London Olympics because they are deemed 'too British'.

Organisers of the event say that the Arrows military background might be 'offensive' to other countries taking part in the Games. The display team have performed at more than 4000 events worldwide, but the Department of Culture, Media and Sport have deemed the display team 'too militaristically British.'...

Red Arrows petition

   

Advertising on a taxi

Taxi Rear Windows

If you are looking to target drivers, and have traditionally used the rear of buses to reach your audience, then think again, and think Taxi Rear Windows.

London style taxis form the fleet of most locations across the UK, and whilst a few Councils will not permit their use, most do, and the volume of taxis mean that an advertiser can rapidly build up city centre coverage of key target markets, by using this innovative panel.

Advertising on a taxi

   

Small business website

At the end of March we launched our www.freebusinesswebsite.co.uk opportunity for businesses in and around Berkshire. We pushed the first 18 out via a section on the main binb website. The impact was good but we tried a different approach for the second week. This pointed us in a new direction and for this week, commencing 7th April 2008, we are launching a new space to see if we can't get this flying high.

Small business website

   

Outside help 'key' to business success

George Derbyshire, director of the Institute for Small Business and Entrepreneurship recently spoke to BBC Radio 5 Live's Wake up to Money programme.

According to George Derbyshire, who is also Chief Executive of the National Federation of Enterprise Agencies, it seems that entrepreneurs who get outside advice increase their chances of success by nearly 20 per cent, increasing the likelihood of survival in the business environment

Outside help 'key' to business success

   

Gourmet Lunch in a French Chateau

EXCLUSIVE OFFER!!
3 Course Gourmet Lunch in a French Chateau
Prices from £160 per person.

We will welcome you on board our VIP Hospitality Coach, where you can enjoy a light breakfast whilst travelling swiftly through the EuroTunnel.

Gourmet Lunch in a French Chateau

   

Directions to Saxons Barn Windsor

Since we decided to hold our Business in Berkshire events at the Saxons Barn, it makes jolly good sense to help people find it! Here are some instructions for those coming from out of town or locally...

Directions to Saxons Barn Windsor

   

Try before you Buy

We are happy to offer businesses and business groups the opportunity to "Try before you Buy" our Business in Berkshire service. You can sign up for the newsletter for FREE and also provide us with 250 words relating to your business and a key phrase that you'd like to be associated with. We will launch your article on one of our websites and push it out, via our newsletter, to our readers.

Try before you Buy

   

SILVER SEO Service

FRIENDSOur Silver Search Engine Optimisation service gives you FRIENDS Membership plus:

  1. We will manage the creation of your Business in Berkshire website foundations.
  2. Our Silver SEO service launches you with a SEO Special Feature. One of our journalists will knock on your door, write 250 words, pass to our design team who will create a pdf and launch your promotion / event in one or both of our newsletters.
  3. You have the ability to add news & events to your account which are then published in our newsletters for FREE.
  4. For a small additional fee we can Feature your event or product promotions.
  5. Of all the articles we have run in the first half of 2007, over 80% of the story titles can / could be found on page one of Google, 75% in the No.1 spot
  6. FREE delivery of news/events updates.
  7. Membership card which identifies you as part of the Business in Berkshire network.
  8. Discount on Business in Berkshire networking events.
  9. Exclusive member offers.
  10. Recognition for Members who help their FRIENDS!
  11. The inclusion of your existing website address in our Search Engine for Berkshire.
  12. All for just £540 + Vat, payable online
  13. Once payment had been made your website foundations will be set up and your account manager will contact you with log on details.
  14. We provide an online training manual and the opportunity to attend offline training workshops.
  15. Your account manager will make contact on a regular basis to help you make the most of our services.
  16. We recommend link to the content via your own email signatures and newsletters so that people can click through for more information on your business. This activity will encourage the interest of the search engine spiders.
Call us on 01753 852904 to discuss your internet marketing requirements and we'll be happy to suggest a plan to suit your particular needs.

Become a Member TODAY

   

Managing Your Content Management System

We have produced 4 video's that give you a short introduction into the key areas of the website CMS. Please download and review as required. They have been made in house, enjoy!

If you need a higher resolution version for perfect viewing then please let us know and we'll send you a CD.

Managing Your Content Management System

   

Thanks for reading today's News

Jon DaveyHave you considered promoting your news and events via Business in Berkshire?

January 2008 saw over 100,000 visitors to more than 500,000 pages on Business in Berkshire and partner websites.

Enjoy today's news...

Jon Davey

Editor
01753 852904
www.liaiseonline.co.uk
Producers of www.businessinberkshire.co.uk

Portrait by John Welburn

   

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