Good
morning <Name>
Looks like we'll be snowed in for a week! The dog really enjoyed
his walk this morning and then Charlie and I built a snowman. You could tell he
was a posh southern snowman because we used grapes for eyes instead of
coal.
We're reinforcing our call for
innovation stories. Let us know what you've got
cooking.
I'm also doing a spot of forward planning. Business Networking
is our call for March. In giving you a flavour for this, Hugh has written an
article about BNI. He's a member, I'm not keen on the concept of just one
person in a group, I believe in choice but credit where it's due.
Gavin Bain has built one of the most successful referral
networks in the UK and now he's invading France. Vive la rouge!!
For
those that enjoy sharing their wisdom,
Yomping the Nation kicked off this week and they are
looking for business experts with a discipline and/or sheer
determination.
Enjoy!
Jon Davey
01753 852904
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| February -
Innovation |
For this month our focus will be on
Innovation.
We will have an article per day around the theme of
innovation. If you have a story to tell, talk to Hannah on 01189
661178.
Innovation Showcase |
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| Top Search String for
January |
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With 120 searches, vehicle tracking and road pricing policy
is showing as the top search string for January 2007.
In January 12904
search strings were typed into search engines which resulted in pages on
Business in Berkshire being found! |
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| March - Networking |
For next month our focus will be on
Networking. If you would like your networked featured in our daily newsletters,
then call us on 01753 852904.
These features don't cost money! You
simply need to promote our newsletter to your network.
Networking |
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Calling all
Innovators - February is Innovation Month
As part of our ongoing plan to develop and grow
Business in Berkshire, we will be focusing on a specific topic every month
through 2007, kicking off with ‘Innovation’ in February. This
doesn’t mean there will be no articles about anything else, rather that we
will aim to bring you stories that have innovation as their key element.
At the beginning of this year we introduced daily newsletters. You told
us the original weekly format was often too long and you would prefer the
information in bite-size chunks. In response, we switched to the daily format
which has proved a success and we’ve had plenty of positive feedback from
you. Last week we announced the daily newsletters would have a different core
focus every day as follows:
Calling all Innovators
Business experts
required to help mould the workforce of tomorrow
Whether your business background is 20 years of
international trading or 20 months of start-up trickery, your knowledge and
experience could make a world of difference to students about to enter the
world of work.
We would therefore like to invite you to join us at YTN07
to inspire and be inspired by some of the regions most enterprising
students.
But what exactly is YTN07?
YTN07 is a
UK-wide business challenge involving over 100 UK universities, making it the
biggest competition of it’s kind. In it’s second year, this challenge
is designed to give students from university a greater level of commercial
awareness, entrepreneurial spirit and employability skills for when they leave
education and enter the workplace. Essentially it is a cross between The
Apprentice and Dragons Den.
Yomping the Nation
Build Your Own
Sales Team Through Networking
Networking is one of the most
effective ways to market your business by spreading the word about what you do.
There are plenty of business networking groups out there, all of which have
something positive to offer. Business Network International – or BNI
– is the biggest and most successful networking organisation in the World
today.
BNI works on the principle of ‘givers gain’: if I refer
some business in your direction, you’re more likely to do the same for me.
Imagine it like this: you have a team of fellow business people actively
promoting YOUR business to their own customers – whilst you do the same
for them. It’s similar to having your own sales team out there every day,
working for you and your business.
Each BNI group (‘chapter’)
typically includes 20 or so members who meet once a week for an early-morning
breakfast. Meetings follow a structured agenda and each member gives a 1 minute
presentation to fellow members, highlighting the sort of business they are
looking for. The most exciting part of the meeting comes towards the end, when
referrals are passed between members.
Build Sales Team Through
Networking
APS Chartered Surveyors become
TVEP’s latest recruits
APS Chartered Surveyors have become the latest
organisation to join Thames Valley Economic Partnership (TVEP), the business
network which helps maintain the area as a vibrant and dynamic economic
region.
Originally starting out in London nearly 13 years ago, APS have
found themselves branching out into the Thames Valley after working for a
number of high profile clients in the region. Andrew Gower, Director heading up
the Thames Valley team, said: “Being in the Thames Valley enables us to
physically respond rapidly to our clients in the area – accessibility is
key, especially when projects demand for us to be onsite at the drop of a
hat”.
TVEP’s latest recruits
New: LPA
“Work in Progress”
Image by Oscar Armelles
The LPA are going to produce
a CD of members’ images twice a year which will be sent to the principle
art buyers of ad agencies and design groups in London and to picture editors of
significant magazines.
We will call this CD “London Photographic
Association - Work in Progress” and will send out copies on 1st May and
the 1st November 2007. If you want to be part of this exciting new offering,
get your image into us by 14 March – this is the closing date. Files
should be 72dpi 700 pixels longest edge and maximum 1MB. Maximum of 40 words in
caption.
“Work in Progress”
Why MBA? Dinner
Speaker Event
The evening's talk will focus on the
merits of pursuing an MBA degree. Topics covered will include: the advantages
of an MBA versus an MSc or MA, the different types of MBA programmes, choosing
an MBA and the critical success factors, the payback and time considerations,
the importance of rankings and the value of alumni networks. Extensive time
will be allocated for Q&A to answer individual queries
Booking
Details
Cost of the two course dinner is £20 which includes tea /
coffee Payment by cheque in advance made payable to “JCI Reading”
sent to :-
Why MBA? Dinner Speaker Event
Student
Placements for Entrepreneurs in Education
FUNDING and SUPPORT available to start your own
Business through Thames Valley University ENTERPRISE PLUS new
programme.
A BRIEFING SESSION will be held in Slough on Thursday 15th
February, 6.00 to 8.30pm (Main TVU building)
Enterprise Plus
Ever Thought of Starting Your Own Business? Need Money? ... Need Advice?
Have you got a great business idea and are not sure where to start? Thames
Valley University is offering a package called Student Placements for
Entrepreneurs in Education (SPEED). This is a funding and support package which
includes:
Student Placements for Entrepreneurs in
Education
Sales Salary Guide
We are now inviting organisations to participate
in the interim 2007 sales salary survey. A summary of the results will be
published in The Grocer in May 2007 with the full survey available for purchase
in June.
Participating organisations will receive a free copy of the
guide plus a personalised debrief presentation.
Sales Salary Guide
Brits Complacent
About Identity Theft
Britons are failing to protect themselves against identity
theft, a credit reference agency has warned.
A third of Britons are
still throwing away personal documents such as bank statements and receipts
without shredding them, said Callcredit, citing new figures obtained from the
Information Commissioner's Office (ICO).
The figures also revealed that
a quarter of people do not check their statements on a regular basis, while
four out of five have never obtained a copy of their credit reference file.
Brits Complacent About Identity
Theft
Business Networks in
Berkshire
During March I am looking to focus
on business networks across Berkshire.
I would like to hear from any
business networks out there that would like to tell 3500 business people what
they can offer potential members.
This is best told through
testimonials from existing members talking about how the network has helped
them achieved their goals. This doesn’t need to be measured financially,
it could be that the member was looking for somewhere to hang out with like
minded individuals for a few hours a month, talking shop and being encouraged
to share both problems and ideas.
Business Networks in Berkshire
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| Online Marketing
Magic |
Our New Year promotional offer is
aimed at marketing companies looking to add value to their existing portfolio
of clients. Clients who are looking for something a little different to try
during 2007.
Ideally, something that is proven to work!
LiaiseOnline Limited has been involved in online marketing for 7 years and so
we thought we’d add a little online marketing magic to our New Year
promotion!
Seven years creating email marketing campaigns, five
producing our online newsletter, Business in Berkshire, combined with three
years content management leads to one magical online marketing solution! (I
feel a song coming on!!) |
| Online Marketing Magic |
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BinB has now gone daily… and to
keep our customers happy and hungry for more we have launched: |
| Offer of the Day |
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For those who would like a taster of
what Business in Berkshire has to offer, our SPECIAL FEATURE option works well
for a one-off promotion or event which we will promote for up to six
weeks…
£180 + Vat
- Our journalist will conduct a short phone
interview (around 20 minutes) to gather the material to write your story.
- He or she will then write up your article -
usually around 300 words.
- Our designer will create an A4 size PDF
document incorporating graphics and the text of your article.
- Your article and PDF will be added to the
appropriates webspace on Business in Berkshire. Your article may appear in
multiple areas if appropriate.
- Your article will be featured in our regular
weekly PR newsletter as well as our daily newsletters which target specific
feature groups. If your article focuses on an event, exhibition, meeting,
training course, or seminar it will also be featured in our weekly 'Events'
newsletter.
- The PDF version of your article will be
available for readers - and you - to download from our website. Print out as
many copies as you like to distribute to your customers and prospects - or send
it out as an email to your contacts. You can even use it as a poster.
Business in Berkshire Special Features |
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| Grab the Top
Spot |
Currently the top news spot on our
homepage is devoted to our latest slice of Business in Berkshire news. But with
over 57,000 site visitors enjoying one of the 200,000 pages they visited during
December 2006, we’ve decided it’s time we offered this prime position
to you – a great opportunity to put your business in the
spotlight.
Business in Berkshire had over 50,000 visitors per month
through the last 3 months of 2006, a figure that’s been growing steadily.
So it really makes sense for us to offer the prime spot on our homepage for
sponsorship – it’s on the top right of the page, the ideal place to
grab every reader’s attention.
Grab the Top Spot |
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The next 10 businesses can
WIN!
Save 50% on your Business in Berkshire promotion and help
Thames Hospicecare at the same time.
For one off promotions we
generally charge £180 + Vat.
I have put myself forward to help
Thames Hospicecare with their Sunflower Slimathon and am looking to raise at
least £1,000 personally. A few people have stepped forward and donated
£20 but I want to speed up the process.
The next 10
businesses that step forward to run an advert can have them at half price.
Not only that there will be no VAT to pay!
The next 10 business can WIN! |
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Thank you for
reading our communications and sticking around for more
If you have a story that you would like us to publish then please
make contact.
Jon Davey
Editor
01753 852904
www.liaiseonline.co.uk
Producers of
www.businessinberkshire.co.uk |
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LiaiseOnline
Limited, 1 Clewer Hill Road Windsor, Berkshire SL4 4BU
Tel: 01753
852904
Company no 4625218 registered in England and Wales.
Registered
office: Claremont House, Alma Road, Windsor SL4 3EZ.
Vat registration no.
697 8409 64
'BusinessinBerkshire.co.uk' is a trading name of LiaiseOnline
Limited. |
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