Good
morning <Name>
Yesterday I was asked about research on
first page search engine listings. We had run a story
back in May 06 about a study done by Jupiter Research on behalf of iProspect.
Thought it made a great deal of sense to revisit this. Recent analysis of our
January stories shows that 92% achieved a page 1 listing!
And it's all
well and good having great technology and super widgets but if your price isn't
right then you will not get the orders flooding in. Last week
Nigel Temple became one of our newest Business in
Berkshire members, choosing the Bronze option at
only £180 + Vat per year. We must have it right if
Nigel's spending money... he knows a good deal when he sees it! By way of a
thank you we have given him a featured listing in today's Communications and
Media newsletter. Enjoy!
First Page SEO
Results
When a prospective customer searches for your
type of business, what are the chances of them finding you on the first page of
Google? Are the search engines able to find your site easily? If you’re
not getting the results you want from your website, what can you do to boost
your search rankings without spending a fortune on optimisation? There is an
answer – and for just £180 per year you can join in.
Recent
surveys focusing on search engine usage tell us that more than 60% of internet
users click on a link that appears on the first page of their search results.
Around 90% will venture as far as the third page, with just a handful choosing
to go beyond. If you’re in business, this means one thing: to stand the
best chance of being found by prospective customers you need to appear on the
first page of search results for the major search engines. Or at least to
appear somewhere on the first 3 pages.
First Page SEO Results
Internet
Marketing Masterclass and networking event
Discover how to transform your website into a customer
magnet which attracts visitors and delivers sales leads! Wednesday 21st March,
evening, Maidenhead.
"Nigel is one of the most entertaining and erudite
marketing speakers you will find. I highly recommend that you hear him speak.
He has a seemingly unlimited depth of knowledge. I guarantee you will learn at
least three really powerful tips you didn't know." Tom Evans, Shere Solutions
"Thank you for the Marketing Masterclass. You really inspired me to
take time out and think about my work and how I market it." Caroline Burr,
Inspring
Internet Marketing Masterclass and networking
event
Lead
Generation Master Class
Many people invest considerable time in
networking and yet do not seem to get the business referrals they seek. Others
seem to be able to generate referrals very quickly. This workshop will develop
a skill that has helped business developers to turnaround their networking
fortunes literally overnight by applying a simple and learnable approach.
This is an intensive Master Class where you will not just learn simple
yet powerful strategies for lead generation but where you will also leave with
valuable business leads.
Lead
Generation Master Class
Write it,
Right?
International Women’s Day
Thursday 8th March
2007
Write it, Right?
Are you making the most of your web
site? It is a perfect way to tell potential customers about your business and a
downloadable article or report is a fair exchange for an email address.
Many small business owners could write more on their website. Plus there are
lots of other opportunities such as newsletters, sales letters, blogs, and
press releases which can help to develop a satisfying business.
Write it, Right?
Working
Abroad
Working abroad during the long university summer
holidays or on gap years enables students to get away and earn money at the
same time. Working abroad is a fantastic opportunity to discover new cultures
and gain invaluable work experience. Many of the largest graduate recruiters
are international businesses; they need employees who can demonstrate they can
adapt to working abroad.
The majority of travellers look for work
abroad at some point during their gap year to increase their dwindling funds.
Work can either earn or save the traveller crucial cash.
Working Abroad
Marketers
Embrace Email Marketing
According to a recent survey, over 70% of
marketers plan to increase their email marketing spend throughout 2007,
indicating increasing confidence in online rather than offline marketing.
Mobile Email Still in its Infancy
Despite a US
executive coach launching a 12-point ‘email addiction’ plan last
week, it seems there’s no let-up in the drive to offer users ever-wider
access to electronic communication.
Mobile Working is Increasing
According to a study
by Sony Ericsson, mobile working is gaining in popularity although some firms
still have concerns over security of mobile devices. Over half the UK workforce
works away from the office environment at least once a week.
Music Downloads – Germany Leads Europe
The
Germans have really taken to downloading music from the internet, storming
ahead of their fellow Europeans in the download figures.
Why Do People Open Emails?
A recent Email
Consumer Survey published by US firm Return Path highlighted the elements that
most influence consumers to open emails.
Website Mistakes and How to Fix Them
There are a
few common mistakes you see time after time on business websites. Follow some
simple rules and you can make your site as user-friendly – and
search-engine friendly – as possible. Let’s take a look…
Increase Your Subscriber Base
If you are sending
out a regular email communication to your clients and prospects, how can you
ensure you maximise the return on your efforts and continue to grow your
subscriber base?
Self-Help Book Published by Staines Author
If
you’re keen to make some positive changes to ANY area of your life and you
need some help getting started, ‘Make Big Changes’ by Staines-based
writer Hugh McClelland could well be the answer. Published last week, the book
is aimed at anyone who wants to create positive, long-lasting change in their
life but isn’t sure where, or how, to begin.
CV Writing Services (R)
I had a call recently
from a lady who wanted a CV put together after several years without one. CV
writing is one of many services I offer through Lexicon and I’d put a
story up on my site about it.
Mobile Phone Laws Change (R)
Yesterday (Tuesday) saw
the introduction of stricter penalties for drivers using hand-held mobile
phones. Offenders will automatically get 3 points on their licence and the fine
has doubled from £30 to £60. Statistics show drivers are 4 times
more likely to crash if they are trying to hold a conversation on their mobile
phone.
Thank for reading today's Communications and Media
Update
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Enjoy
today's news!
Jon Davey
Editor
01753 852904
www.liaiseonline.co.uk
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