7th January 2009 - Business in Berkshire News: www.businessinberkshire.co.uk/070109.html

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Top Stories Wednesday 7th January 2009

 
 
   

Skills for Growth Business Summit

Skills for Growth Business SummitWant to know how Lord Bilimoria, founder of Cobra Beer, turned his business round from its origins in the back of a clapped out Citroen 2CV to the global business it is today?

Lord Bilimoria will be the keynote speaker at Reading UK CIC's Skills for Growth Business Summit, to be held on 28 January 2009 from 9.30am until 12.30pm. The event will also provide key findings from the Greater Reading Skills Survey recently commissioned by the Company, highlighting some of the key challenges facing Reading's employers, as well as their role in the solutions.

Skills for Growth Business Summit

   

Motivating Your Sales Team in 2009

Motivating Your Sales Team in 2009With 2009 just round the corner it's a good time to reflect on your current business practice and how you motivate your sales team.

For many situations there is a thought provoking poem, part of The Elephant's Child by Rudyard Kipling, which gives us six questions we need to ask when presented with a given situation which then allows you to think it through.

Motivating Your Sales Team in 2009

   

Seo microsites for your online marketing niche

Seo microsites for your online marketing nicheBusiness in Berkshire created a number of niche online seo micro sites for clients in 2008.

With the Christmas break upon us we have chance to review the online marketing micro sites we have created, reflecting on their effectiveness in their target market.

Each seo micro site has a single function which is to generate business leads. It doesn't have to look pretty, it has to do a job of work. For example, for Focal Point Advertising we produced half a dozen websites which have been visited by over 28,000 people this year generating over 300 business leads looking for outdoor advertising solutions, the key micro site being train station advertising.

Obviously not all the micro sites will attract so many visitors. Each has a specific mission, to find people interested in the given topic, present them with a few pages of information, encouraging the viewer to make contact.

Seo microsites for your online marketing niche

   

What results should you expect in 2009?

What results should you expect in 2009No doubt you are probably planning your marketing strategy for 2009. If not quite yet, may be your considering the information you will need:

Who were your lowest and highest value customers in 2008?

Which customers do you want to be with you in 2009?

How are you going to increase their value to your business?...

What results should you expect in 2009?

   

Happy New Year <07 Name>

When we scrutinize where our BinB Micro Sites excel we are presented with a very clear conclusion = business lead generation.

We can't control what you write on the page, we can make suggestions but then you'll do your own thing anyway! We can't control the way you talk to your prospective customers, again we can make suggestions, or better still, point you in the direction of people to talk to who are better equipped to advise you on your sales management strategy.

What we can do is make sure that the content you do lock and load is found more readily by the search engines and therefore by people searching for the stuff you are great at!

The more pages you add to your micro site, the more hooks you have for those prospective fish to bite.

Last year, 2008, we had over 1,000,000 visitors to the micro sites we created!

The average BinB micro site had 92 visitors per month, our Promotional Micro Site owners had over 600 per month!

So it makes sense that for 2009 our focus is as clear as day. Business in Berkshire Lead Generation Micro Sites cost you as little as £99 + VAT per year which equates to around 10p per visitor.

With the cost per click getting higher in response to market forces you have choices to make. Focus on pay per click and be there only when you're paying for the clicks. Or add in some organic seo with a Business in Berkshire Lead Generation Micro Site. (If you're not based in Berkshire then we can also build you an unbranded Lead Generation Micro Site!)

We can help you add value to your lead generation micro site by writing copy, creating PDFs, even designing html email marketing templates and distributing them to your own contact base. We can track click through activity into the bargain and in so doing, help you make the most of your online marketing.

If you are looking to make the most of your sales lead generation in 2009 then you need to talk to us about how we can help with our lead generation micro sites.

Email leadgeneration @ businessinberkshire.co.uk or call

01753 852904



   

On this day 7th January

On this day 17th DecemberBorn on this Day 1844 Marie-Bernarde Soubirous, 1898 Art Baker, 1899 Al Bowly, 1937 Ian La Frenais, 1942 Danny Williams, 1944 Mike McGear, 1951 Helen Worth, 1964 Nicolas Cage, 1967 Mark Lamarr, 1985 Lewis Hamilton

On this day 7th January

   

Confidential shredding - paper shredding services

Confidential shredding - paper shredding servicesIs your company protected?
As a successful business, you naturally spend money on security to protect both your staff and premises. However, you could be giving away your most confidential information each day, disposing it with your rubbish . . . Easy work for your competitors!

Routine Shredding Service
Whether you require a daily, weekly or monthly document destruction service - or even something in between, we will guarantee to destroy your sensitive documents, either on-site or at our base.

Confidential shredding - paper shredding services

   

The Offences Act

The Offences ActThe revised Health and Safety Offences Act could lead to severe punishments for executives. Breaches of health and safety laws could result in a spell of two years in jail. Are you fully aware of how to fulfill your obligations so as to avoid committing an offence?

Changes to the Health and Safety Offences Act will increase the amounts of situations in which business executives could face jail for failing to take reasonable care of health and safety matters. Did you also know that Directors and Senior Executives can also face imprisonment on behalf of the company, if a health and safety breach is seen to have occurred with their consent or due to their neglect.

The Offences Act

   

Share your staff with Staffshare

Share your staff with StaffshareTUC WELCOMES NEW STAFF SHARING SCHEME

"Staffshare is part of a new approach that is needed if we are to avoid the waste of talent and human tragedies that occur if companies rush prematurely into redundancies when conditions start to get tough." - Brendan Barber, TUC General Secretary

A new service which enables organisations to sell the time of their staff has been announced.

Share your staff with Staffshare

   

Enjoy the game with a heated seat cushion

Enjoy the game with a heated seat cushionHeated Seat Cushions for Football & Rugby fans

Diehard football and rugby fans may well be used to the cold - but why endure the discomfort of a freezing cold day when you can relax and enjoy the game that much more with a kozeee heated seat cushion? It's a lightweight and easily portable heated cushion which you can charge up at home by just plugging it into the mains. The rechargeable battery is hidden inside the cushion so it's easy to carry around. And once charged, the heated seat cushion will stay comfortably warm for up to 3 hours, depending on the heat setting.

90 minutes is a long time to spend sitting on a freezing cold seat in the middle of winter...

Enjoy the game with a heated seat cushion

   

Music Production in Action

Music Production in ActionUK Jazz trumpet player Adam Linsley has recorded a new CD to raise money for Lindsey Lodge Hospice in North Lincolnshire.

"The hospice is an amazing place, they cared for my Mother in her later stages of secondary breast cancer offering both day care and then full time care in the last week of her life. They also provided amazing care for my family & friends."

The recording is due to be released in January & will be available direct from Jazzmouse Download shop as well as from Adam himself.

Music Production in Action

   

Unleash the Book Inside Experiential Workshop

Unleash the Book Inside Experiential Workshop21st & 22nd January 2009
Burrows Lea Sanctuary, Nr Guildford

The next workshop is running in the new year - what a great way to start 2009, knowing you can be in print by the end of the year.

Places are strictly limited to 12 and the two day workshop is £197+VAT until the end of the year.

Unleash the Book Inside Experiential Workshop

   

Marketing and the Olympics

Marketing and the OlympicsMarketers with imagination can find ways of crating a positive association without risking litigation. "If any association "fairly represents a connection with the Olympic Games and is presented in an honest way, [the Committee] has no control over it". Philip Circus Legal Advisor CIM.

Of the contracts that have so far been given, 90% have gone to companies with fewer than 200 staff and 78% have been awarded to companies with fewer that 15 employees.

Marketing and the Olympics

   

Your Stars for January 2009

Your Stars for January 2009By Astrologer and Lifestyle Coach
Christine Chalklin

Your monthly Horoscope gives you a light-hearted glimpse at how the Universe can challenge or support you in the coming month. Take a moment to think about your goals, your visions and desires. Think about how you would like to incorporate changes into your life or in your business.

Your Stars for January 2009

   

Diving holiday packages in Mexico

Diving holiday packages in MexicoFiesta Americana Cozumel Dive Resort - Mexico

This hotel was renovated in 2006 and comprises 7 floors with a total of 224 rooms, which includes 72 single rooms, 91 double rooms and 1 suite. Guests are offered use of various facilities including a foyer with a 24-hour reception desk, a hairdresser's salon, a bar and 3 air-conditioned restaurants. Room and laundry services are available and there is a playground for younger guests as well as a car park and a garage for those arriving at the hotel by car. Finally, guests have access to the hotel's well-kept gardens where they may while the day await.

Diving holiday packages in Mexico

   

Other News

 
 
   

Promotional Micro Sites from only £1200 + Vat

Promotional Micro Sites from only £1200 + VatA LiaiseOnline promotional micro site offers businesses increased web visibility and a year of dedicated email marketing for a one-off cost of £1200.

What you will get:

- a micro site built under your own relevant domain name which will give you greater visibility on Google searches, driving more customers to your door. The site will be built for you by the expert internet marketing team at LiaiseOnline

- 1200 words of copy written in consultation with you by a professional copywriter

Our copywriter will liaise with you in order to write five relevant, SEO-rich articles which will then be sent out in our regular newsletters to our database of thousands of readers. The stories will also be turned into attractive PDFs by our professional design and type-set team, for you to use as promotional marketing collateral...

Promotional Micro Sites from only £1200 + Vat

   

Adding a news story to your Micro Site

Promotional Micro Sites from only £1200 + VatDo you want people to find your web pages when they search for an answer to their current problem? Then you need to publish the thing that is preventing them moving forward, and the web page that answers their question, so that they can be indexed by the spiders.

The fastest way to get your pages indexed, with the answers for all those people out there that need your product or service, is to publish them on a Business in Berkshire Micro Site. The content is generally indexed in minutes of publication and ready to be found by those in pain!

How do you do that easily? By adding a new news story to your BinB micro site. Please look at the image below and follow these steps.

Adding a news story to your Micro Site

   

Managing Your Content Management System

We have produced 4 video's that give you a short introduction into the key areas of the website CMS. Please download and review as required. They have been made in house, enjoy!

If you need a higher resolution version for perfect viewing then please let us know and we'll send you a CD.

Managing Your Content Management System

   

Thanks for reading today's News

Jon DaveyHave you considered promoting your news and events via Business in Berkshire?

June 2008 saw over 120,000 visitors to more than 500,000 pages on Business in Berkshire and partner websites.

Enjoy today's news...

Jon Davey

Editor
01753 852904
www.liaiseonline.co.uk
Producers of www.businessinberkshire.co.uk

Portrait by John Cassidy

   

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