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| February -
Innovation |
For this month our focus will be on
Innovation.
We will have an article per day around the theme of
innovation. If you have a story to tell, talk to Hannah on 01189
661178.
Innovation Showcase |
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| Newsletter Sponsor |
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Practical Help with Immediate Results for Berkshire
Businesses
Ever spent sleepless nights puzzling over what is holding
your business back or how you could make more money for less time and
effort?
Try Business Link Berkshire's
FREE Small Business Review |
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| March - Networking |
For next month our focus will be on
Networking.
If you would like your networked featured in our daily
newsletters, then call us on 01753 852904.
These features don't cost
money! You simply need to promote our newsletter to your network.
Networking |
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Prepare to be
Inspired:
O2 Inspiration Award
Prize
Last autumn O2 invited small
businesses in London to enter the O2 Inspiration Award Prize competition. They
were inundated with entries from a broad spectrum of businesses and age groups.
The panel of judges included local entrepreneurs Adam Balon one of the founders
of Innocent Drinks and Karen Darby who started Simply Switch.
The
winner was eCourier an express logistics provider – the world’s first
online delivery courier service.
They were awarded a £100,000+
advertising campaign in the Evening Standard.
Prepare to be Inspired: O2 Inspiration Award
Prize
Win & retain more high value
clients
Case Study: Win & retain more
high value clients
“To continue business as usual was not an
option. The focus of the Sales force needed to radically change for the company
to be successful.”
MH, Managing Director
The
business
A £40M turnover ICT company based in the south of
England that had survived the ICT industry downturn but had lost some of their
energy and direction.
Customers were increasingly viewing their products
and services as a commodity and competition was increasing. As a result prices
were dropping and some long term customers were going elsewhere. In spite of
this revenues and profits were continuing to slowly grow but this was dependant
upon winning one unplanned large “bluebird” project each
year.
Their challenge
Eliminate the dependency on unplanned
projects and build a Sales strategy for sustainable revenue and profit growth.
Winning a higher proportion of bids was essential along with increasing average
revenue per account. At the same time the company also needed to reduce costs
and be able to flex as needs changed.
Win & retain more high value client, read
on
A cautionary
tale...
At one time or another every
business owner has wondered why one business will be successful and prosper for
years and another one will struggle just to survive. I am about to tell you the
ONE secret that all successful business owners know and have kept secret all
these years. This secret is so simple and yet so many people are ignorant of
it.
But, first, a story:
A few weeks ago I visited an
electronics retailer, part of a national chain. I’ll avoid shopping there
again. I wanted to buy the equipment needed to set up a wireless network so
that members of my family could use the internet at the same time. I’ve
never installed a network and wanted to go the wireless route because I’m
thinking about buying a laptop.
A cautionary tale...
House Price Gains
Low in Berkshire
Berkshire has recorded one of the
lowest average house price gains in the UK over the last five years, new
research has shown.
The latest figures from Halifax reveal that house
prices have risen by 42 per cent since 2001, with only Hampshire and Wiltshire
- both 41 per cent - recording lower average gains.
However, the county
remains one of the most expensive in the UK, along with Surrey and
Hertfordshire. The same three counties were the most expensive in 2001 as well.
House Price Gains Low in
Berkshire
Painless Business Facilitated
Workshops
Painless Business offers innovative solutions and coaching
which take the pain out of running your business and improve your chance of
success.
The portfolio of solutions on offer include facilitated
workshops where the entire team are taken through a number of exercises that
improve the levels of communication and lead to a clear vision for the
business. Through their participation in the workshops every member of the team
feels they have contributed to and are a part of that vision.
James
Butler said “Within small businesses there is often no mechanism for the
staff to contribute to the business strategy and equally no way for the
directors to communicate their vision. We take the team out of their daily
routine and create an environment where everyone can feel relaxed and discuss
issues or ideas.”
Painless Business Facilitated
Workshops
International Expert joins Thames
Valley Innovation Network
A leading expert has agreed to advise and support
TVEP’s Innovation Network for the coming year.
Dr Tim Jones,
Principal of Innovaro, a recognised leader in innovation and product
development, advises a number of public bodies on these topics and is the
author of numerous articles and related books.
For nearly twenty years,
Tim has been active in the conception, development and introduction of a wide
range of both evolutionary and revolutionary products and services. He has
supported organisations across the aerospace, automotive, chemical, consumer
goods, energy, financial services, pharmaceutical and travel sectors as well as
several major government programmes. Recent clients include AXA, Akzo Nobel,
BBC, BT, Corus, DTi, KPN, Philips, Reed Elsevier, Sara Lee, Shell, Syngenta and
Zurich Financial
International Expert joins Thames Valley Innovation
Network
How to find your dream
property
How to find your dream property
In my first
article (Mortgages for first time buyers, where to start?), I briefly discussed
the whole property buying process. Now that you know the basics, it’s time
to start searching!
Where are properties advertised?
The
majority of people advertise their property through an estate agent. We’ve
all see the property pages in the newspapers and countless estate agents dotted
around towns. Nowadays you can search the Internet as well. Some people do the
advertising themselves, so it may be worth asking friends and family.
As
estate agents aren’t regulated, you need to make sure that you go through
a reputable company. The best ones are usually members of a trade association.
How to find your dream property
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| Online Marketing
Magic |
Our New Year promotional offer is
aimed at marketing companies looking to add value to their existing portfolio
of clients. Clients who are looking for something a little different to try
during 2007.
Ideally, something that is proven to work!
LiaiseOnline Limited has been involved in online marketing for 7 years and so
we thought we’d add a little online marketing magic to our New Year
promotion!
Seven years creating email marketing campaigns, five
producing our online newsletter, Business in Berkshire, combined with three
years content management leads to one magical online marketing solution! (I
feel a song coming on!!) |
| Online Marketing Magic |
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BinB has now gone daily… and to
keep our customers happy and hungry for more we have launched: |
| Offer of the Day |
| BinB members only are
able to include one super special "offer of the day" per month for their goods
or services, which will feature in one of our daily newsletters, giving the
readers just 24 hours to respond to claim the super special deal. |
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For those who would like a taster of
what Business in Berkshire has to offer, our SPECIAL FEATURE option works well
for a one-off promotion or event which we will promote for up to six
weeks…
£180 + Vat
- Our journalist will conduct a short phone
interview (around 20 minutes) to gather the material to write your story.
- He or she will then write up your article -
usually around 300 words.
- Our designer will create an A4 size PDF
document incorporating graphics and the text of your article.
- Your article and PDF will be added to the
appropriates webspace on Business in Berkshire. Your article may appear in
multiple areas if appropriate.
- Your article will be featured in our regular
weekly PR newsletter as well as our daily newsletters which target specific
feature groups. If your article focuses on an event, exhibition, meeting,
training course, or seminar it will also be featured in our weekly 'Events'
newsletter.
- The PDF version of your article will be
available for readers - and you - to download from our website. Print out as
many copies as you like to distribute to your customers and prospects - or send
it out as an email to your contacts. You can even use it as a poster.
Business in Berkshire Special Features |
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The next 10 businesses can
WIN!
Save 50% on your Business in Berkshire promotion and help
Thames Hospicecare at the same time.
For one off promotions we
generally charge £180 + Vat.
I have put myself forward to help
Thames Hospicecare with their Sunflower Slimathon and am looking to raise at
least £1,000 personally. A few people have stepped forward and donated
£20 but I want to speed up the process.
The next 10
businesses that step forward to run an advert can have them at half price.
Not only that there will be no VAT to pay!
The next 10 business can WIN! |
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Thank you for
reading our communications and sticking around for more
If you have a story that you would
like us to publish then please make contact.
Jon
Davey
Editor
01753 852904
www.liaiseonline.co.uk
Producers of
www.businessinberkshire.co.uk |
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LiaiseOnline
Limited, 1 Clewer Hill Road Windsor, Berkshire SL4 4BU
Tel: 01753
852904
Company no 4625218 registered in England and Wales.
Registered
office: Claremont House, Alma Road, Windsor SL4 3EZ.
Vat registration no.
697 8409 64
'BusinessinBerkshire.co.uk' is a trading name of LiaiseOnline
Limited. |
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