4th February 2009 - Business in Berkshire News: www.businessinberkshire.co.uk/040209.html

Business News

   

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Top Stories Wednesday 4th February 2009

 
 
   

Has it really been ten years

Has it really been ten yearsSarah, our Financial Controller celebrates 10th Anniversary working for Verbatim

Has it really been ten years since Sarah joined not long after we set up Verbatim? We are proud to have Sarah as a colleague and we thank her for all that she has done and does for us. She is loved and respected by colleagues, clients and suppliers alike.

Has it really been ten years

   

Search engine friendly websites

Search engine friendly websitesSearch engine friendly websites, content management for websites, promotional micro sites

LiaiseOnline have been building search engine friendly websites for the last few years using our Promotional micro site technique. Involved in online marketing since 1999, LiaiseOnline was one of the first to identify email marketing as the way forward back in 2001. Today email marketing is very much a commodity with hundreds of potential suppliers and recipients increasingly blocking email channels to minimise the impact on their mail boxes.

Search engine friendly websites

   

Office space as a source of competitive advantage

Office space as a source of competitive advantageLower than usual rentals in some grades of commercial property can appear extremely attractive when other business costs are rising fast, but they aren't always the best long-term option, says James Parris, Sales Manager at Slough office business centre, The Oriel.

Parris makes the point that combining low overheads with the flexibility to scale up or down quickly can be the key to survival for many businesses, especially small to medium companies, when the economic climate is tougher.

Office space as a source of competitive advantage

   

Part III: What should you say within your leaflet campaign?

Part III: What should you say within your leaflet campaign?Quick reference:

Part I: How to get your leaflets to start working for you

Part II: How to get your successful leaflets to look good

It's not what you say, but how you say it, that contributes towards a successful campaign. Be aware that your customers come first; after all, your business would not exist without them, so therefore they need to be the main focus for your campaign. This means you need to turn your mindset around to accommodate the fact that your business comes way down the pecking order of importance.

Part III: What should you say within your leaflet campaign?

   

Good morning <07 Name>

It's been a tad snowy this week but that's all, just a tad. Being a northerner abroad means I know what real snow is all about. We'd have snow for weeks when I was a lad! The shoe box we lived in would get full in minutes, forcing us to move t'ole in't ground and ask to share with mr badger!

One dollop of 4" of snow and the whole of Berkshire grinds to a halt, its bonkers, especially the fact the kids were off yesterday as well. I guess the schools are paranoid about kids getting injured playing in the snow outside school or being sued because little jimmy has banged his head in the corridor after running on the wet floor and trying to slide into his classroom, showing off to his pals. I dunno, seems like children never get to behave like children anymore!!

I know its been a bit of a nightmare for many parents who still had to struggle in to work, trying to work out emergency childcare too. But for some it was a once in a blue moon great opportunity to have some fun at home!!! As you can see from the photo if you're reading this on the web, or click here if you are reading the email, I was ready for action on Monday. Bravely protecting my shed from Charlie, Ali & Max, Chloe captured this great pic in her slippers from the kitchen door. Went off sledging for an hour before we all came home in tears 'cos our fingers and toes were falling off. All part of the 2009 business plan, seize the day, appointment was cancelled and I would have been out for at least 2 hours so there was no excuse, let battle commence!

Talking about money, Windsor council are bigging up a lower than average increase in council tax, the finance chap saying "in real terms it will be £50 less" although the increase is 1.9%. He must have been working in the city! If it's in my hand then its REAL, cash is king in these trying times so make sure you get paid at least your costs up front and the balance at an agreed time. That way if they stitch you for the balance you can stay afloat.

Reading the Windsor council report on how they plan on spending the money. There is talk of £5m on roads and pavements, cash on wardens and CCTV to keep us safe but where is the money being set aside to rewire Windsor? Last week we had two power cuts on Saturday morning. When I bumped into a man from the Electricity board in his shed fiddling with buttons he said it was because the old cables were getting wet and breaking. I think this is going to be my little hobby horse for 2009. We need electricity to the homes and businesses or everything stops, the computer says NO! They are giving constant permission for blocks of flats to be built around the town but don't really seem to be giving consideration to the infrastructure. I'll have to make some enquiries. There seems to be £500,000 showing up in the energy saving budget. Not sure if this is part of the SEEDA Green grant I've been hearing about with a few of the councils coming together with Business Link. Can't spend too much time on that though, got a business to run and need to drive revenues first and foremost.

Thanks for listening and if you haven't already, get yourself a BinB Micro Site and help your business grow in 2009. If you're sitting there with a real marketing budget, then you need one of our Promotional Micro Sites, £4800 sees us get our full thinking hat on and activate full power...

Please call us in real time to discuss your online lead generation needs, 01753 852904.

   

Full Fat Small Business Review

Full Fat Small Business ReviewBusiness in Berkshire - Small Business Review

This is not a free 1 1/2hr business review.

This is a Business in Berkshire, full fat, 2 day, in-depth business review.

And it's not FREE!

After this Business Review you will have a full understanding of your current business situation. It's strengths, weaknesses, opportunities and threats and how to deal with them. You also get a report!

Full Fat Small Business Review

   

Pursuit NHA Conference Centre

Pursuit NHA Conference CentreAre you looking for facilities to hold anything from a meeting to a fully serviced small conference, training seminar or event? Pursuit NHA's Conference Suite at Waltham Court could meet your needs.

The fully air conditioned conference suite includes a Conference Room, Meeting Rooms and Café (all with natural daylight) and is available for you to hire for your events.

Location
The Pursuit NHA Conference Suite is conveniently located just off the A4 between Maidenhead and Reading, just a short distance from both M4 and M40 motorways.

Pursuit NHA Conference Centre

   

Targeted B2B sales lead generation

Targeted B2B sales lead generationb2b sales lead generation, targeted sales lead generation, sales lead generation uk

B2B sales lead generation is the key to online marketing success in 2009.

There is little point in a website if it is not generating sales leads. Sales lead generation in the UK can be greatly assisted by having a LiaiseOnline Promotional Micro Site. Designed with b2b sales lead generation at its core, there is no better way to promote your business online.

Targeted B2B sales lead generation

   

Berkshire JAM - Are you sure you are insured?

Berkshire JAM - Are you sure you are insured?Join us for our next Berkshire JAM event at The Ivory Lounge, Maidenhead at 11:30am on Thursday 19th February 2008. This months main speaker will be talking about business insurance, "Are you sure you are insured?" Cost is £20 and includes luncheon voucher!

Jon Davey, Mary Flavelle and business partners have teamed up for 2009 to bring you a range of networking events that will follow a similar format, giving it a known rhythm to make networkers feel at home. BUT, the location of events and timings will vary in order to attract different business people, making each unique and therefore encouraging attendance.

Berkshire JAM - Are you sure you are insured?

   

Media Outdoor Advertising

Media Outdoor AdvertisingBuild your brand through outdoor advertising

Want an advert that can't be switched off, turned over or thrown away? Outdoor advertising strategies allow you to reach consumers every day, in every way. As they travel, shop, queue and commute, catch the attention of existing and potential customers by using the great outdoors as your advertising space.

Focal Point outdoor advertising specialists have 20 years experience in creating bespoke outdoor advertising solutions. We are at the forefront of an ever-changing market and can advise you on the latest and most effective outdoor advertising opportunities.

Media Outdoor Advertising

   

Love Food Hate Waste Campaign

Love Food Hate Waste CampaignSince the launch of the Love Food Hate Waste campaign in 2007, research shows that 1.8 million more UK households are now taking steps to cut back on the amount of food they throw away, resulting in an overall saving of £296 million a year, stopping 137,000 tonnes of food being thrown away. This prevents 600,000 tonnes of greenhouse gases being emitted, which is the same carbon impact as taking 100,000 return flights to Australia out of the skies.

The campaign was set up after research found that 6.7 million tonnes of food is thrown away from UK homes each year - a third of the food we buy. The cost to consumers of wasted food is £10 billion a year Love Food Hate Waste's role is to provide practical help to cut back on this waste.

Love Food Hate Waste Campaign

   

ADCCT benefit from Berkshire Butterfly Ball

ADCCT benefit from Berkshire Butterfly BallADCCT were delighted to be part of a glamorous Butterfly Ball in Windsor on 15th November 2008. The Dunnetts, a local family who lost their little boy Callum to a genetic disorder last year, decided to host the event to support a local charity, and selected ADCCT as the lucky charity which would benefit. During Callum's illness, the Dunnetts used a hospice in London and subsequently realised how great the need is for a Berkshire hospice.

ADCCT benefit from Berkshire Butterfly Ball

   

Heated Waistcoat

Heated WaistcoatHeated expandable waistcoat, with the following features:

100% Polyester outer
100% Polyamide (Nylon) lining
Full length front zip
Two zips on either side for adjustable girth
Two front pockets
Large neck and arm holes for comfortable fit
Three FIR heating panels
Mains battery re-charger
Dry Clean only...

Heated Waistcoat

   

Bandos Island Resort

Bandos Island ResortThe Bandos Island Resort is conveniently located on the Southern Coast of North Male' Atoll and only one hour by boat from Male. It is one of the largest resort islands on the Maldives and is only a 15 minute boat transfer from Male's International airport. The Island has clear crystal waters with white beaches and lush green vegetation.

Bandos Island Resort

   

On this day 4th February

On this day 4th FebruaryBorn on this Day 1902 Charles Lindberg, 1909 Robert Coote, 1918 Ida Lupino, 1909 Simone Weil, 1915 Sir Norman Wisdom, 1948 Alice Cooper, 1973 Oscar De La Hoya, 1975 Natalie Imbruglia

On this day 4th February

   

Other News

 
 
   

Promotional Micro Sites from only £1200 + Vat

Promotional Micro Sites from only £1200 + VatA LiaiseOnline promotional micro site offers businesses increased web visibility and a year of dedicated email marketing for a one-off cost of £1200.

What you will get:

- a micro site built under your own relevant domain name which will give you greater visibility on Google searches, driving more customers to your door. The site will be built for you by the expert internet marketing team at LiaiseOnline

- 1200 words of copy written in consultation with you by a professional copywriter

Our copywriter will liaise with you in order to write five relevant, SEO-rich articles which will then be sent out in our regular newsletters to our database of thousands of readers. The stories will also be turned into attractive PDFs by our professional design and type-set team, for you to use as promotional marketing collateral...

Promotional Micro Sites from only £1200 + Vat

   

Adding a news story to your Micro Site

Promotional Micro Sites from only £1200 + VatDo you want people to find your web pages when they search for an answer to their current problem? Then you need to publish the thing that is preventing them moving forward, and the web page that answers their question, so that they can be indexed by the spiders.

The fastest way to get your pages indexed, with the answers for all those people out there that need your product or service, is to publish them on a Business in Berkshire Micro Site. The content is generally indexed in minutes of publication and ready to be found by those in pain!

How do you do that easily? By adding a new news story to your BinB micro site. Please look at the image below and follow these steps.

Adding a news story to your Micro Site

   

Managing Your Content Management System

We have produced 4 video's that give you a short introduction into the key areas of the website CMS. Please download and review as required. They have been made in house, enjoy!

If you need a higher resolution version for perfect viewing then please let us know and we'll send you a CD.

Managing Your Content Management System

   

Thanks for reading today's News

Jon DaveyHave you considered promoting your news and events via Business in Berkshire?

June 2008 saw over 120,000 visitors to more than 500,000 pages on Business in Berkshire and partner websites.

Enjoy today's news...

Jon Davey

Editor
01753 852904
www.liaiseonline.co.uk
Producers of www.businessinberkshire.co.uk

Portrait by John Cassidy

   

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